<p>Cracker Barrel 正受到忠实顾客的批评，他们表示食品质量下降——从冷却的饼干到重新加热的配菜——这种挫败感在公司取消旧标志并移除标志性角色赫谢尔叔叔后加剧，随后又反转决定，许多人因此相信真正的衰退体现在餐盘上。</p>
<p>《华尔街日报》报道，因食谱变更和削减成本而感到不满的顾客表示，该连锁餐厅的餐点不再符合其传统标准，这一抱怨加剧了对放弃品牌重塑的反对声。</p>
<p>长期顾客告诉《华尔街日报》，餐厅的食品质量多年来一直在恶化，许多受欢迎的菜品从菜单上消失，厨房的简化做法取代了早期的做法。</p>
<p>《华尔街日报》还报道，Cracker Barrel 从按需擀制饼干面团转变为烘焙大批量饼干并冷却它们，并将一些配菜，包括青豆，从炉灶上的锅转移到烤箱中，必要时再加热菜肴。</p>
<p><strong>CRACKER BARREL 的转型遇到早期障碍；首席执行官警告恢复将需要 ‘时间’</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>位于佛罗里达州斯图尔特的 Cracker Barrel Old Country Store。（Jeffrey Greenberg/Universal Images Group via Getty Images / Getty Images）</p>
<p>其中一位顾客，73 岁的克雷格·沃特金斯来自北加州，他告诉《华尔街日报》，他看到该连锁餐厅的质量下降，希望恢复旧有的主打菜品和原味枫糖浆。</p>
<p>“我想要纯枫糖浆在煎饼上，而不是那种稀释的垃圾，” 他说，并补充说他每次来访时都会带自己的糖浆。</p>
<p>FOX Business 已联系 Cracker Barrel 以获取评论。</p>
<p><strong>CRACKER BARREL 首席执行官表示她感觉像是被 ‘美国解雇’</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>位于纽约州费什基尔的 Cracker Barrel Country Store，2025 年 8 月 25 日（Richard Beetham for Fox News Digital / Fox News）</p>
<p>该公司告诉《华尔街日报》，它正在努力改善食品质量并回应顾客反馈。Cracker Barrel 表示，已恢复如营火餐和赫谢尔叔叔的最爱早餐等项目，以此作为努力的一部分。</p>
<p>在周二的投资者电话会议上，该公司表示其转型进展比预期慢，原因是品牌重塑尝试失败。</p>
<p>Cracker Barrel 首席执行官朱莉·马西诺表示，第一季度的业绩 “低于我们的预期，面临独特且持续的逆风”，并且 “我们的恢复将需要时间”，团队正在努力恢复势头。</p>
<p><strong>CRACKER BARREL 餐饮连锁向学生支付数千美元，解决歧视索赔</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>Cracker Barrel 首席执行官朱莉·费尔斯·马西诺于 2025 年 8 月 28 日走出田纳西州布伦特伍德的一栋办公楼。（Zak Bennett for Fox News Digital / Fox News）</p>
<p>“正如大家所知，过去几个月对 Cracker Barrel 和我们在全国的 70,000 名团队成员来说都很艰难。虽然许多顾客正在享受我们改善的食品和顾客体验，但我们确实还有更多工作要做，以重新赢得那些回归较慢的顾客的信任和信心，” 马西诺说。</p>
<p>“这将需要时间，但我们正在执行一个计划，并对能够恢复到 2025 财年所看到的轨迹充满信心。”</p>
<p>Cracker Barrel 报告称，销售额较 2025 财年第一季度下降了 5.7%。该公司公布的调整后息税折旧摊销前利润为 720 万美元，而去年同期为 4580 万美元。</p>
<p>马西诺还表示，下降反映了大约 1400 万美元的额外广告、市场营销和会议费用。</p>
<p>品牌争议在 8 月底爆发，Cracker Barrel 删除了其标志中的 “老年人” 并计划对餐厅零售布局进行内部更改。</p>
<p><strong>点击这里获取 FOX BUSINESS 移动版</strong></p>
<p>该公司在大约一周后因顾客的强烈反对而撤回了这些更改。</p>
<p><em>FOX Business 的 Eric Revell 和 Lindsay Kornick 对本报告做出了贡献。</em></p>

CB乡村店

<p>Cracker Barrel 因食品质量下降和食谱变更而受到忠实客户的批评，此前该公司曾尝试进行品牌重塑但未能成功。公司正在努力改善食品质量并重建客户信任，但首席执行官 Julie Masino 承认，恢复过程需要时间。第一季度销售额较去年下降了 5.7%，同时广告和营销费用增加。此次反对声浪始于标志和餐厅布局的变更，这些变更很快被撤回</p>

<p>Cracker Barrel is taking heat from loyal diners who say food quality has slipped – from chilled biscuits to reheated sides – deepening frustration that accelerated after the company scrapped its old logo and removed the iconic Uncle Herschel before reversing course, leaving many convinced the real decline is on the plate.</p>
<div class="lb-trans"><p>Cracker Barrel 正受到忠实顾客的批评，他们表示食品质量下降——从冷却的饼干到重新加热的配菜——这种挫败感在公司取消旧标志并移除标志性角色赫谢尔叔叔后加剧，随后又反转决定，许多人因此相信真正的衰退体现在餐盘上。</p>
</div><p>The Wall Street Journal reported that customers upset by recipe changes and cost-cutting efforts said the chain’s meals no longer reflect its traditional standards, a complaint that has added to the backlash from the abandoned branding overhaul.</p>
<div class="lb-trans"><p>《华尔街日报》报道，因食谱变更和削减成本而感到不满的顾客表示，该连锁餐厅的餐点不再符合其传统标准，这一抱怨加剧了对放弃品牌重塑的反对声。</p>
</div><p>Longtime patrons told the Journal the restaurant’s food has deteriorated over the years as favorites disappeared from the menu and kitchen shortcuts replaced earlier practices.</p>
<div class="lb-trans"><p>长期顾客告诉《华尔街日报》，餐厅的食品质量多年来一直在恶化，许多受欢迎的菜品从菜单上消失，厨房的简化做法取代了早期的做法。</p>
</div><p>The Journal also reported that Cracker Barrel shifted from rolling biscuit dough as needed to baking larger batches and chilling them and moved some sides, including green beans, from stovetop kettles to ovens, with dishes reheated when necessary.</p>
<div class="lb-trans"><p>《华尔街日报》还报道，Cracker Barrel 从按需擀制饼干面团转变为烘焙大批量饼干并冷却它们，并将一些配菜，包括青豆，从炉灶上的锅转移到烤箱中，必要时再加热菜肴。</p>
</div><p><strong>CRACKER BARREL'S TURNAROUND HITS EARLY SNAGS; CEO WARNS RECOVERY WILL ‘TAKE TIME’ AFTER REBRAND FIASCO</strong></p>
<div class="lb-trans"><p><strong>CRACKER BARREL 的转型遇到早期障碍；首席执行官警告恢复将需要 ‘时间’</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg?ve=1&amp;tl=1"/></p>
<p>The Stuart, Fla., Cracker Barrel Old Country Store. (Jeffrey Greenberg/Universal Images Group via Getty Images / Getty Images)</p>
<div class="lb-trans"><p>位于佛罗里达州斯图尔特的 Cracker Barrel Old Country Store。（Jeffrey Greenberg/Universal Images Group via Getty Images / Getty Images）</p>
</div><p>One of those customers, 73-year-old Craig Watkins of Northern California, told the Journal he has watched the chain’s quality fade and wants old staples and original maple syrup restored.</p>
<div class="lb-trans"><p>其中一位顾客，73 岁的克雷格·沃特金斯来自北加州，他告诉《华尔街日报》，他看到该连锁餐厅的质量下降，希望恢复旧有的主打菜品和原味枫糖浆。</p>
</div><p>&#34;I want pure syrup on pancakes, not that watered-down junk,&#34; he said, adding that he brings his own syrup when he visits.</p>
<div class="lb-trans"><p>“我想要纯枫糖浆在煎饼上，而不是那种稀释的垃圾，” 他说，并补充说他每次来访时都会带自己的糖浆。</p>
</div><p>FOX Business has reached out to Cracker Barrel for comment.</p>
<div class="lb-trans"><p>FOX Business 已联系 Cracker Barrel 以获取评论。</p>
</div><p><strong>CRACKER BARREL CEO SAYS SHE FELT LIKE SHE GOT 'FIRED BY AMERICA'</strong></p>
<div class="lb-trans"><p><strong>CRACKER BARREL 首席执行官表示她感觉像是被 ‘美国解雇’</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg?ve=1&amp;tl=1"/></p>
<p>A Cracker Barrel Country Store in Fishkill, N.Y., Aug. 25, 2025 (Richard Beetham for Fox News Digital / Fox News)</p>
<div class="lb-trans"><p>位于纽约州费什基尔的 Cracker Barrel Country Store，2025 年 8 月 25 日（Richard Beetham for Fox News Digital / Fox News）</p>
</div><p>The company told the Journal it is working to improve food quality and respond to guest feedback. Cracker Barrel said it has reinstated items such as Campfire Meals and Uncle Herschel’s Favorite Breakfast as part of that effort.</p>
<div class="lb-trans"><p>该公司告诉《华尔街日报》，它正在努力改善食品质量并回应顾客反馈。Cracker Barrel 表示，已恢复如营火餐和赫谢尔叔叔的最爱早餐等项目，以此作为努力的一部分。</p>
</div><p>During an investor call Tuesday, the company said its turnaround is progressing more slowly than expected after the failed rebranding attempt.</p>
<div class="lb-trans"><p>在周二的投资者电话会议上，该公司表示其转型进展比预期慢，原因是品牌重塑尝试失败。</p>
</div><p>Cracker Barrel CEO Julie Masino said first-quarter results &#34;were below our expectations amid unique and ongoing headwinds&#34; and that &#34;our recovery will take time&#34; as teams work to regain momentum.</p>
<div class="lb-trans"><p>Cracker Barrel 首席执行官朱莉·马西诺表示，第一季度的业绩 “低于我们的预期，面临独特且持续的逆风”，并且 “我们的恢复将需要时间”，团队正在努力恢复势头。</p>
</div><p><strong>CRACKER BARREL RESTAURANT CHAIN PAYS THOUSANDS TO STUDENTS, SETTLING DISCRIMINATION CLAIMS</strong></p>
<div class="lb-trans"><p><strong>CRACKER BARREL 餐饮连锁向学生支付数千美元，解决歧视索赔</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg?ve=1&amp;tl=1"/></p>
<p>Cracker Barrel CEO Julie Felss Masino walks out of an office building in Brentwood, Tenn., Aug. 28, 2025. (Zak Bennett for Fox News Digital / Fox News)</p>
<div class="lb-trans"><p>Cracker Barrel 首席执行官朱莉·费尔斯·马西诺于 2025 年 8 月 28 日走出田纳西州布伦特伍德的一栋办公楼。（Zak Bennett for Fox News Digital / Fox News）</p>
</div><p>&#34;As you are all aware, the past few months have been difficult for Cracker Barrel and for our 70,000 team members around the country. And while many of our guests are enjoying our improved food and guest experience, we certainly have more work to do to regain the trust and confidence of others who have been slower to return,&#34; Masino said.</p>
<div class="lb-trans"><p>“正如大家所知，过去几个月对 Cracker Barrel 和我们在全国的 70,000 名团队成员来说都很艰难。虽然许多顾客正在享受我们改善的食品和顾客体验，但我们确实还有更多工作要做，以重新赢得那些回归较慢的顾客的信任和信心，” 马西诺说。</p>
</div><p>&#34;This will take time, but we are executing a plan and are confident we will get back to the trajectory we saw in fiscal ’25.&#34;</p>
<div class="lb-trans"><p>“这将需要时间，但我们正在执行一个计划，并对能够恢复到 2025 财年所看到的轨迹充满信心。”</p>
</div><p>Cracker Barrel reported sales were down 5.7% compared to the first quarter of fiscal 2025. The company posted adjusted earnings before interest, taxes, depreciation and amortization of $7.2 million, compared with $45.8 million in the same quarter a year earlier.</p>
<div class="lb-trans"><p>Cracker Barrel 报告称，销售额较 2025 财年第一季度下降了 5.7%。该公司公布的调整后息税折旧摊销前利润为 720 万美元，而去年同期为 4580 万美元。</p>
</div><p>Masino also said the decline reflected roughly $14 million in additional advertising, marketing and conference expenses.</p>
<div class="lb-trans"><p>马西诺还表示，下降反映了大约 1400 万美元的额外广告、市场营销和会议费用。</p>
</div><p>The branding controversy erupted in late August after Cracker Barrel dropped the &#34;old timer&#34; from its logo and planned interior changes to its restaurant-retail layout.</p>
<div class="lb-trans"><p>品牌争议在 8 月底爆发，Cracker Barrel 删除了其标志中的 “老年人” 并计划对餐厅零售布局进行内部更改。</p>
</div><p><strong>GET FOX BUSINESS ON THE GO BY CLICKING HERE</strong></p>
<div class="lb-trans"><p><strong>点击这里获取 FOX BUSINESS 移动版</strong></p>
</div><p>The company reversed those changes about a week later amid swift customer backlash.</p>
<div class="lb-trans"><p>该公司在大约一周后因顾客的强烈反对而撤回了这些更改。</p>
</div><p><em>FOX Business’ Eric Revell and Lindsay Kornick contributed to this report.</em></p>
<div class="lb-trans"><p><em>FOX Business 的 Eric Revell 和 Lindsay Kornick 对本报告做出了贡献。</em></p>
</div>

据报道，CB 乡村店的食客对这家陷入困境的连锁店有新的不满