--- title: "Forget Amazon, This Brick-And-Mortar Retail Giant Is Wall Street's 'Top Idea' For 2026: Here's Why" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/271478250.md" description: "Wall Street analyst Oliver Chen from TD Cowen has identified Walmart Inc. (NYSE:WMT) as his top retail pick for 2026, citing strong consumer momentum and a successful holiday season. He noted that despite macro challenges, consumers remain resilient, supported by low unemployment and savings. Chen praised Walmart's strategy of catering to both high-end and value-conscious customers, as well as its growing retail media business. Walmart shares rose 1.21% to $112.76, reflecting positive momentum in the stock market." datetime: "2026-01-05T06:04:49.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/271478250.md) - [en](https://longbridge.com/en/news/271478250.md) - [zh-HK](https://longbridge.com/zh-HK/news/271478250.md) --- > 支持的语言: [English](https://longbridge.com/en/news/271478250.md) | [繁體中文](https://longbridge.com/zh-HK/news/271478250.md) # Forget Amazon, This Brick-And-Mortar Retail Giant Is Wall Street's 'Top Idea' For 2026: Here's Why As the new year begins, this Wall Street analyst expects one legacy retail giant to stand out from the pack. ## American Consumers Continue ‘To Be Resilient’ TD Cowen's **Oliver Chen** said he remains optimistic about consumer momentum heading into the new year, citing a strong holiday season as a key driver behind his outlook, as he appeared on CNBC’s “Closing Bell” on Saturday. “Holiday period was very good,” he said, adding that it prompted his team to raise their estimates by 4% to 5%. Chen pointed to a sharply divided spending landscape, noting that “the top 10% account for 50% of spending,” while consumers overall remain “highly selective.” **See Also: Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month** However, he noted that despite persistent macro challenges in 2025, he said the consumer “has and will continue to be resilient,” supported by “low unemployment” and “savings and dollars on the sidelines.” ## The Top Retail Pick For 2026 Against this backdrop, Chen sees **Walmart Inc.** (NYSE:WMT) as his top retail pick for the year, citing its ability to serve “high-end customers, as well as being a retailer very famous for value,” catering to middle and low-income consumers. “Walmart's our top idea for the year,” he said, while highlighting the company’s upcoming CEO transition, which he said was “happening from a position of strength.” Chen also praised the outgoing Walmart CEO, **Doug McMillon**, for positioning the company “very strongly against” **Amazon.com Inc.** (NASDAQ:AMZN) by advancing initiatives such as “bricks plus clicks,” which emphasized the company’s focus on both online and offline retail. Chen further highlighted Walmart's fast-growing retail media business, calling it “a $5 billion business that could be much, much bigger,” with the potential to “quadruple” and generate “60% plus margins.” He concluded by saying, “Overall, we're bullish for the consumer and the health of the consumer,” with Walmart now at the center of this trade. Shares of Walmart were up 1.21% on Friday, closing at $112.76, and are down 0.19% overnight. The stock scores high on Momentum and Quality in **Benzinga’s Edge Stock Rankings**, with a favorable price trend in the short, medium, and long terms. Click here to see how it compares with Amazon and other retail giants. **Read More:** - **Amazon Is Lagging In 2025, Yet 200+ ETFs Still Can’t Let It Go** _Image via Shutterstock_ ### 相关股票 - [Walmart (WMT.US)](https://longbridge.com/zh-CN/quote/WMT.US.md) ## 相关资讯与研究 - [Competitor Analysis: Evaluating Amazon.com And Competitors In Broadline Retail Industry](https://longbridge.com/zh-CN/news/281344846.md) - [Walmart Set to Ramp Up Stores and AI Tech Rollout in Mexico](https://longbridge.com/zh-CN/news/280671660.md) - [Germany March unemployment change 0k vs 2k expected](https://longbridge.com/zh-CN/news/281145985.md) - [This Retailer Has Raised Its Dividend for 53 Consecutive Years](https://longbridge.com/zh-CN/news/281051372.md) - [Eurozone unemployment inched up in February](https://longbridge.com/zh-CN/news/281343189.md)