--- title: "Signs of recovery in corporate IT budgets emerge, ushering in the \"AI design workflow growth era\" belonging to Figma" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/272229615.md" description: "RBC Capital predicts that as corporate AI application software spending stabilizes, \"AI + design\" software companies like Figma will see growth. Although the target stock price has been lowered from $65 to $38, RBC maintains a neutral rating on Figma, considering it an \"oversold\" tech stock. It is expected that 2026 will be a key year for Figma, with AI design software spending stabilizing, improvements in some industries, and GenAI driving innovation. Figma is projected to achieve an annualized revenue of over $1 billion in the third quarter of 2025" datetime: "2026-01-12T07:16:04.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/272229615.md) - [en](https://longbridge.com/en/news/272229615.md) - [zh-HK](https://longbridge.com/zh-HK/news/272229615.md) --- > 支持的语言: [English](https://longbridge.com/en/news/272229615.md) | [繁體中文](https://longbridge.com/zh-HK/news/272229615.md) # Signs of recovery in corporate IT budgets emerge, ushering in the "AI design workflow growth era" belonging to Figma According to the Zhitong Finance APP, Rishi Jaluria, a senior analyst from Canadian financial giant RBC Capital, recently released a research report, lowering the target price for the global software industry newcomer Figma (FIG.US) from $65 to $38, while maintaining a "neutral" stock rating of "in line with the industry" for the stock. RBC Capital stated that as North American companies experience significant growth in overall IT spending, including various AI application software, after trying out the operational efficiency and innovation efficiency brought by AI, companies like Figma that focus on "AI + design" type AI application software will push design workflows into the "AI-native era." The institution believes that Figma is currently one of the "oversold" technology indicator stocks worth buying, so despite lowering the target price, it maintains a neutral stance on the stock. The institution expects 2026 to be a key year for Figma: top software companies preparing for the large-scale adoption and penetration of enterprise-level AI applications will achieve significant revenue and profit growth, while software companies lagging behind the AI wave may struggle to develop under the perception that "AI is making traditional software completely obsolete." RBC Capital analyst Jaluria stated that although Figma's management provided a relatively conservative performance guidance range for early 2026, spending on AI design software focused on global enterprises is beginning to stabilize, with significant improvements in some sub-sectors, while GenAI (the generative AI technology led by ChatGPT) continues to drive innovation in design software. In the third quarter of 2025, Figma Inc. achieved a crucial performance growth milestone: it recorded an annual revenue run rate that crossed the $1 billion mark, thanks to a significant year-on-year revenue increase of 38% to $274.2 million, exceeding Wall Street analysts' consensus expectations. This performance even surpassed the most optimistic upper limit of the guidance range previously provided by the company's management, primarily driven by the rapid adoption of design flow software tools like Figma Make, powered by generative AI. Performance data shows that about 30% of high-value customers are now using the Figma Make series of software tools weekly, indicating that the software newcomer has successfully transitioned to an AI-native design workflow. Figma recently announced a deep collaboration with OpenAI to launch the proprietary Figma AI App for the globally popular AI application platform ChatGPT, enabling millions of ChatGPT users to generate high-end design-type diagrams and various chart formats within the FigJam software toolset through conversational AI applications. For the fourth quarter, the company's management expects total revenue to be between $292 million and $294 million, and also anticipates that the full-year revenue for fiscal year 2026 is expected to reach between $1.044 billion and $1.046 billion, indicating a potential year-on-year growth of 40% based on fiscal year benchmarks **What kind of company is Figma, which was almost acquired by Adobe back in the day?** Figma is a collaborative design software company centered around a browser-based platform, primarily targeting product design and development teams. It provides an integrated workflow from interface design, prototyping, design system collaboration to "design handoff to development" (including FigJam collaborative whiteboard and Dev Mode, etc.). Its core revenue model is mainly based on a SaaS design software subscription model, tiered by seats/permissions (such as collaborative seats, developer seats, full-featured seats, etc.), and offers stronger security, permission management, and scalable collaborative design capabilities to enterprise clients. When Figma officially landed on the U.S. stock market in July last year, it was over a year since its acquisition plan by American software giant Adobe, the developer of popular creative software like Photoshop and Illustrator, fell through. Figma's core products include Figma Design (interface design and prototyping), FigJam (whiteboard/collaboration), and Dev Mode for engineers (covering specifications and handoff from design to product development), which will be publicly traded on the U.S. stock market starting July 31, 2025, with the stock code FIG. The core selling point of the Figma software platform is not just "AI-based design workflow," but rather a collaborative product development platform: designers are the entry point, which then permeates into product, engineering, marketing, and operations. From the perspective of business landscape and product strength, the end-to-end workflow is one of the core advantages of the Figma software platform: completing idea generation (FigJam), interface design and componentization (Design/Variables/Auto Layout), prototyping and animation (Prototyping), to the actual delivery workflow of large design projects (Dev Mode specifications, code snippets, design variables) all on the same platform; the other two major advantages are the industry's strongest cross-role collaboration and Figma's exclusive design and development ecosystem. Figma is currently actively embedding generative AI technology directly into its main business workflow and commercialization system: on one hand, it has launched/promoted AI-based design flow generation and automated design product iteration platforms like "Figma Make," emphasizing acceleration from ideas to usable design/application prototypes; on the other hand, it has incorporated billing/usage mechanisms like "AI credits" into its pricing and packages, effectively operating a suite of AI application software tools based on high-end design flows as an additional paid capability for scalable delivery. Recently, Figma also released the Figma AI application software for ChatGPT, which can turn ideas from conversations into FigJam charts/flowcharts, further integrating "conversational AI generation" into its collaborative scenarios, strengthening its robust growth trajectory towards evolving into an "AI-native designer professional workstation." **The "bull market narrative" of AI applications is sweeping the global stock market** For the bull market narrative logic of AI applications in the global stock market, RBC Capital's positive outlook on the performance growth prospects of "AI + design" application software companies like Figma is undoubtedly a relatively optimistic growth signal, "validating the feasibility of the AI application story + preheating the potential acceleration growth trend after 2026." After Google launched the Gemini 3 AI application ecosystem in late November, this cutting-edge AI application software quickly became popular worldwide, driving a sudden surge in demand for Google's AI computing power. The Gemini 3 series products brought an enormous amount of AI token processing capacity upon release, forcing Google to significantly reduce the free access volume for Gemini 3 Pro and Nano Banana Pro, and temporarily limit Pro subscription users. Coupled with recent trade export data from South Korea showing that demand for HBM storage systems and enterprise-level SSDs remains strong, this further validates Wall Street's call for the "accelerated penetration period of AI applications and that the AI boom is still in the early construction stage of insufficient computing power infrastructure." As the global investment wave in technology stocks simultaneously covers both the AI computing power infrastructure and AI application software sectors, it continuously provides significant support for the valuations of AI application companies such as Applovin, Trade Desk, Duolingo, and Palantir. The future killer generative AI applications covering B-end or C-end industries, as well as "AI agents" that are likely to significantly boost human productivity, are expected to experience explosive growth. This is also why global funds have recently flowed into software stocks. Previously, cloud computing and search engine leader Google, AI application leader Applovin focusing on "AI + digital advertising," AI software platform leader Palantir focusing on "AI + data analysis," and Cloudflare focusing on "Connectivity Cloud" positioning have all announced incredibly strong performance data and future performance outlooks since 2025. This indicates that not only is the demand for AI computing power infrastructure, represented by NVIDIA's AI GPUs, extremely strong, but the demand for AI application software, especially enterprise-level AI application software that can comprehensively enhance B-end operational efficiency, is also robust and accelerating its penetration into various industries. From the current technological trajectory, the development direction of AI application software is concentrated on "generative AI application software" (such as DeepSeek, ChatGPT, Sora, and Claude launched by Anthropic, which are popular globally), and based on generative AI, the AI functions are shifting from a chatbox-style question-and-answer format to "AI agents that autonomously execute various tedious and complex tasks." The urgent demand from enterprises to improve efficiency and reduce operational costs has recently greatly promoted the widespread application of the two core categories of AI application software—generative AI applications and AI agents. Among them, AI agents are likely to be a major trend in AI applications before 2030, and the emergence of AI agents signifies that artificial intelligence is evolving from an information assistance tool to a highly intelligent productivity tool According to the latest research by MarketsandMarkets, the market size of AI agents is expected to reach USD 53 billion by 2030, indicating a compound annual growth rate (CAGR) of 46% starting from 2025 ### 相关股票 - [Figma (FIG.US)](https://longbridge.com/zh-CN/quote/FIG.US.md) ## 相关资讯与研究 - [Assessing Figma (FIG) Valuation After A Steep Share Price Pullback](https://longbridge.com/zh-CN/news/281580577.md) - [Why Figma Stock Lost 28% Last Month](https://longbridge.com/zh-CN/news/281652577.md) - [Insig AI Plans Growth Drive and Eyes Nasdaq Dual Listing](https://longbridge.com/zh-CN/news/281311983.md) - [YXT.com Unveils 2025 Results as AI-First Shift Lifts Margins but Deepens Net Loss](https://longbridge.com/zh-CN/news/281194668.md) - [SoundHound AI (SOUN) vs. BigBear.ai (BBAI): Which Small-Cap AI Stock Has More Upside?](https://longbridge.com/zh-CN/news/281681518.md)