---
title: "华硕可能已经生产了它的最后一款手机"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/272982912.md"
description: "华硕董事长施崇棠宣布，公司将停止手机生产，这标志着其 Zenfone 和 ROG Phone 系列的结束。Zenfone 12 Ultra 可能是华硕最后一款旗舰手机。虽然施崇棠表示不会推出新型号，但并没有完全排除未来重返市场的可能性，指出公司将观察市场并支持现有手机用户"
datetime: "2026-01-19T14:28:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/272982912.md)
  - [en](https://longbridge.com/en/news/272982912.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/272982912.md)
---

# 华硕可能已经生产了它的最后一款手机

The Zenfone 12 Ultra is Asus’s latest — and perhaps final — flagship phone.

Asus chairman Jonney Shih told Taiwan's _Inside_ that the company is done making phones for now, marking the end of its Zenfone and ROG Phone lines.

"Asus will no longer add new mobile phone models in the future," Shih reportedly said (translated with Google Translate). He didn't _entirely_ rule out a return though, instead saying the company is entering a state of "indefinite observation" of the market, and that it will "continue to take care of the brand's mobile phone users."

Asus's own-brand phones haven't been particularly exciting since the teeny-tiny Zenfone 10 in 2023, though its ROG Phone line has more or less been the gold standard …

Read the full story at The Verge.

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