--- title: "Memory Prices Jump 50% as AI Data Centers Tighten Chip Supply" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/273350317.md" description: "Memory chip prices have surged by 50% due to increased demand from AI data centers, impacting consumer electronics. Major tech firms like OpenAI, Alphabet, and Microsoft are purchasing large quantities of memory, leading chip manufacturers to prioritize data center sales. This has resulted in rising costs for smartphones, PCs, and consoles, with global smartphone sales expected to decline by 2% and PC sales by 4.9% in 2026. Companies like Dell and Lenovo plan price hikes of up to 20%, while Apple is better positioned to manage these changes due to its pricing power and supply contracts." datetime: "2026-01-22T09:27:39.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/273350317.md) - [en](https://longbridge.com/en/news/273350317.md) - [zh-HK](https://longbridge.com/zh-HK/news/273350317.md) --- > 支持的语言: [English](https://longbridge.com/en/news/273350317.md) | [繁體中文](https://longbridge.com/zh-HK/news/273350317.md) # Memory Prices Jump 50% as AI Data Centers Tighten Chip Supply Global demand for phones, personal computers, and game consoles is expected to fall this year as rising memory chip costs force companies to raise prices. The main driver of the memory shortage is heavy spending by major U.S. tech firms on AI data centers. As a result, a large share of the world's memory chip supply is being pulled away from consumer devices. ### Claim 50% Off TipRanks Premium - Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions - Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential Companies such as **OpenAI**, Alphabet (GOOGL), and Microsoft (MSFT) are buying huge volumes of memory for AI servers. This has pushed chip makers to focus on higher-margin data center sales. In turn, prices for memory used in everyday electronics have surged. Samsung Electronics (SSNLF), SK Hynix, and Micron Technology (MU), the three largest memory chip producers, have all reported strong earnings as prices climbed. However, those higher costs are now spreading across consumer markets. Research firms IDC and Counterpoint now expect global smartphone sales to fall by at least 2% this year. That would be the first yearly decline since 2023. At the same time, IDC expects the global PC market to shrink by about 4.9% in 2026 after solid growth last year. Console sales are also expected to drop by more than 4%, according to TrendForce. ## **Consumer Devices Face Pricing Pressure** As memory costs rise, hardware makers face difficult choices. They can absorb the higher costs and accept lower margins, or they can raise prices and risk weaker demand. Many firms are already passing some of those costs to buyers. "Manufacturers might absorb some costs, but given the scale of the shortage, it is certainly going to show up as higher prices for consumers," said Jacob Bourne, an analyst at Emarketer. He added that this trend is likely to weigh on device sales through 2026. Counterpoint estimates memory prices could rise another 40% to 50% in the first quarter, following a 50% jump last year. Tobey Gonnerman, president of Fusion Worldwide, said, "Over the last two quarters, we've seen 1,000% price inflation in some products and pricing is continuing to rise." The impact is expected to hit low and mid-range device makers the hardest. These include Xiaomi (XIACF), Lenovo (LNVGY), and TCL Technology, which operate with thinner margins. TrendForce said Dell Technologies (DELL) and Lenovo were planning price increases of up to 20% early in 2026 Meanwhile, Apple (AAPL) is seen as better positioned than most rivals. The company has strong pricing power and long-term supply contracts that limit exposure to sudden price swings. Apple also tends to keep U.S. iPhone prices steady between product launches. We used TipRanks' Comparison Tool to align all stocks mentioned in the text with other smartphone makers and chip manufacturers, which are also affected by the current landscape. ### 相关股票 - [Invesco PHLX Semiconductor ETF (SOXQ.US)](https://longbridge.com/zh-CN/quote/SOXQ.US.md) - [SPDR S&P Semicon (XSD.US)](https://longbridge.com/zh-CN/quote/XSD.US.md) - [VanEck Semiconductor ETF (SMH.US)](https://longbridge.com/zh-CN/quote/SMH.US.md) - [OpenAI (OpenAI.NA)](https://longbridge.com/zh-CN/quote/OpenAI.NA.md) - [Alphabet (GOOGL.US)](https://longbridge.com/zh-CN/quote/GOOGL.US.md) - [Invesco Semiconductors ETF (PSI.US)](https://longbridge.com/zh-CN/quote/PSI.US.md) - [Microsoft (MSFT.US)](https://longbridge.com/zh-CN/quote/MSFT.US.md) - [Alphabet - C (GOOG.US)](https://longbridge.com/zh-CN/quote/GOOG.US.md) - [Direxion Daily AAPL Bull 2X Shares (AAPU.US)](https://longbridge.com/zh-CN/quote/AAPU.US.md) - [First Trust Nasdaq Food & Semicon (FTXL.US)](https://longbridge.com/zh-CN/quote/FTXL.US.md) - [GraniteShares 2x Long DELL Daily ETF (DLLL.US)](https://longbridge.com/zh-CN/quote/DLLL.US.md) - [T-Rex 2X Long Apple Daily Target ETF (AAPX.US)](https://longbridge.com/zh-CN/quote/AAPX.US.md) - [T-Rex 2X Long Microsoft Daily Target ETF (MSFX.US)](https://longbridge.com/zh-CN/quote/MSFX.US.md) - [Direxion Semicon Bull 3X (SOXL.US)](https://longbridge.com/zh-CN/quote/SOXL.US.md) - [GraniteShares 2x Long AAPL Daily ETF (AAPB.US)](https://longbridge.com/zh-CN/quote/AAPB.US.md) - [Apple (AAPL.US)](https://longbridge.com/zh-CN/quote/AAPL.US.md) - [Dell Tech (DELL.US)](https://longbridge.com/zh-CN/quote/DELL.US.md) - [iShares Semiconductor ETF (SOXX.US)](https://longbridge.com/zh-CN/quote/SOXX.US.md) - [Global X Data Center & Dgtl Infrs ETF (DTCR.US)](https://longbridge.com/zh-CN/quote/DTCR.US.md) ## 相关资讯与研究 - [A new RCS update could connect iPhone and Android video calls, someday](https://longbridge.com/zh-CN/news/281061647.md) - [Google in Talks With Poolside to Revive Data Center Project](https://longbridge.com/zh-CN/news/281507610.md) - [Apple Intelligence briefly appears in Chinese mainland before withdrawal](https://longbridge.com/zh-CN/news/281116116.md) - [Baker Tilly Wealth Management LLC Has $7.69 Million Stock Holdings in Apple Inc. $AAPL](https://longbridge.com/zh-CN/news/280900022.md) - [Microsoft released 3 new AI models, ramping up competition with its close partner, OpenAI](https://longbridge.com/zh-CN/news/281638046.md)