--- title: "Justin Bieber Once Paid $1.3M for a Bored Ape NFT, Now It's Worth Just $12K" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/275214757.md" description: "Justin Bieber suffered a major financial loss as his Bored Ape Yacht Club NFT, purchased for $1.3 million in January 2022, is now valued at just $12,000, a 99% drop. The NFT market has cooled significantly, affecting various collections. Factors like market sentiment and rarity drive value fluctuations. Yuga Labs, the creator of Bored Apes, is innovating by planning a real-life clubhouse in Miami and developing a metaverse game, aiming to enhance community engagement despite the ongoing downturn in NFT values." datetime: "2026-02-07T20:21:38.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/275214757.md) - [en](https://longbridge.com/en/news/275214757.md) - [zh-HK](https://longbridge.com/zh-HK/news/275214757.md) --- > 支持的语言: [English](https://longbridge.com/en/news/275214757.md) | [繁體中文](https://longbridge.com/zh-HK/news/275214757.md) # Justin Bieber Once Paid $1.3M for a Bored Ape NFT, Now It's Worth Just $12K Pop sensation **Justin Bieber** faced a significant financial loss as the value of his Bored Ape Yacht Club NFT drastically declined. Bieber’s purchase of Bored Ape #3001 for 500 ETH, or approximately $1.3 million in January 2022, has now plummeted to an estimated $12,000, marking a stark 99% decrease in value. The NFT, which was criticized at the time for its lack of rare features, was bought at a significant premium. “Who is advising Justin Bieber's NFT purchases and how can I get in touch to sell them floors NFTs for 500 ETH,” Farokh Sarmad, president of Dastan, commented following the purchase. ## Justin Bieber’s NFT Loss: A Cautionary Tale The Bored Ape Yacht Club, once a symbol of NFT success, has seen its floor prices drop significantly. Bieber’s purchase, although notable, was not the only extravagant buy during the NFT boom, with artist Beeple selling a digital art NFT for $69.3 million a year earlier, reports the Decrypt. Despite the initial hype, the NFT market has cooled, affecting not only Bored Apes but also other collections like CryptoPunks and Pudgy Penguins. These projects, which once traded at high values, now have much lower starting prices. ## What Drives The Wild Fluctuations In NFTs? The fluctuating values in the NFT market are driven by factors such as market sentiment and the rarity of attributes. The decline in value has been part of a broader “NFT winter” that shows no signs of thawing, according to Decrypt. Prediction markets like Myriad, operated by Dastan, reflect a pessimistic outlook, giving low odds for a significant price rebound for NFTs in the near future. ## Yuga Labs’ Bold Moves Amid Market Turmoil Amidst the downturn, Yuga Labs, the company behind the Bored Ape Yacht Club, continues to innovate. In October, they announced plans to establish a real-life Bored Ape clubhouse in Miami, Florida, aiming to create a community space for NFT holders. Yuga Labs is also focusing on Otherside, a multiplayer metaverse game that incorporates avatars from various NFT projects, showcasing their commitment to expanding the utility and engagement of their digital assets. ### 相关股票 - [Mara (MARA.US)](https://longbridge.com/zh-CN/quote/MARA.US.md) - [Riot Platforms (RIOT.US)](https://longbridge.com/zh-CN/quote/RIOT.US.md) - [Coinbase (COIN.US)](https://longbridge.com/zh-CN/quote/COIN.US.md) ## 相关资讯与研究 - [An epic leak: 512,000 lines of Claude Code source code have been open-sourced.](https://longbridge.com/zh-CN/news/281285698.md) - [Ripple Treasury puts XRP and RLUSD inside corporate finance for the first time](https://longbridge.com/zh-CN/news/281477969.md) - [Palladium Network (PLLD) - Palladium NFT Platform - 29 May 2026](https://longbridge.com/zh-CN/news/281059529.md) - [Farm cancels planned NFT project following overwhelming community backlash](https://longbridge.com/zh-CN/news/281631939.md) - [Strategy Pause In Bitcoin Buying Puts STRC Tax And Funding In Focus](https://longbridge.com/zh-CN/news/281500634.md)