---
title: "Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/275282457.md"
description: "Dreame Technology, a Chinese robot vacuum maker, aired a $10 million Super Bowl ad for its upcoming electric luxury car, aiming to debut in 2027. The ad featured a vacuum, lawn mower, and a green supercar transforming into robots. Dreame plans to build a plant in Germany and is assembling a team of 1,000 automotive professionals. Despite the U.S. market being largely closed to Chinese EVs due to tariffs, Dreame's 'Nebula' concept car aims to showcase its technology and commitment to the U.S. market."
datetime: "2026-02-09T07:27:30.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275282457.md)
  - [en](https://longbridge.com/en/news/275282457.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275282457.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/275282457.md) | [繁體中文](https://longbridge.com/zh-HK/news/275282457.md)


# Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad

BEIJING, Feb 9 (Reuters) - Dreame Technology, a Chinese maker of robot vacuum cleaners with an audacious goal ​to build electric supercars, ran a 30-second Super Bowl ‌commercial showcasing its planned electric luxury car.

The Dreame ad, which cost $10 million ‌to run according to a company press release on Monday, featured a vacuum cleaner, a lawn mower and a green supercar transforming into robots and tossing a flaming ball.

Last year, ⁠Dreame Technology said it ‌would build "the world's fastest car," adding that its first pure electric luxury cars would debut ‍in 2027.

Other Chinese tech companies like Xiaomi have made aggressive entries into the automotive sector. Xiaomi was an early investor in Dreame.

Dreame ​has said it is looking at building a plant in ‌Brandenburg, Germany.

It is putting together a team of about 1,000 automotive professionals and integrating artificial intelligence and smart vehicle features into its cars.

The company sells vacuum cleaners, air purifiers and hair dryers among other things in the U.S. and ⁠unveiled its Bugatti-style EV sedans at ​the Consumer Electronics Show in Las ​Vegas in January.

But Chinese EVs are effectively banned from the U.S. market due to 100% tariffs, ‍along with other ⁠restrictions.

"Dreame's 'Nebula' flagship concept car made a significant appearance on the international stage, showcasing its cutting-edge technology and demonstrating ⁠its commitment to dominating the U.S. market," the company said in a ‌statement.

(Reporting by Ju-min Park, Qiaoyi Li and Kevin ‌Krolicki; Editing by Thomas Derpinghaus)

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