---
title: "Consumers influenced by viral trends to make purchases, 71% affected. Locus Robotics study shows supply chain adapting in real-time."
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/275470424.md"
description: "Locus Robotics conducted a national survey revealing that 71% of consumers are influenced by viral trends when making purchases. The study highlights the impact of social media platforms like TikTok and Instagram on product trends, leading to shorter planning cycles and the need for brands, retailers, and logistics providers to adapt quickly to operational unpredictability in the supply chain."
datetime: "2026-02-10T13:36:12.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/275470424.md)
  - [en](https://longbridge.com/en/news/275470424.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/275470424.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/275470424.md) | [繁體中文](https://longbridge.com/zh-HK/news/275470424.md)


# Consumers influenced by viral trends to make purchases, 71% affected. Locus Robotics study shows supply chain adapting in real-time.

Locus Robotics, a top player in Flexibility-First Warehouse Automation based in Wilmington, Massachusetts, unveiled a recent national consumer survey highlighting the impact of viral demand and operational unpredictability on the supply chain's future. This study exposes how the surge in viral demand is shortening planning cycles and necessitating immediate adaptability from brands, retailers, and third-party logistics providers. The data demonstrates that social media-induced surges on platforms such as TikTok and Instagram are influencing the timing of product trends and reshaping operational strategies.

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