--- title: "Meta plans to add facial recognition technology to smart glasses" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/275925984.md" description: "Meta plans to re-enable facial recognition technology in its smart glasses, internally referred to as \"name tags.\" This feature will allow wearers to identify others and obtain information through Meta's AI assistant. Despite facing privacy and security risks, Meta believes that the political turmoil in the United States provides a \"good opportunity\" to launch this feature. The plan may be adjusted, as Meta has considered rolling out this feature at specific events first. Facial recognition technology has raised widespread civil rights and privacy concerns, and its use has been restricted in some areas" datetime: "2026-02-13T16:18:03.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/275925984.md) - [en](https://longbridge.com/en/news/275925984.md) - [zh-HK](https://longbridge.com/zh-HK/news/275925984.md) --- > 支持的语言: [English](https://longbridge.com/en/news/275925984.md) | [繁體中文](https://longbridge.com/zh-HK/news/275925984.md) # Meta plans to add facial recognition technology to smart glasses In an internal memo from last year, Meta stated that political turmoil in the United States would distract critics from the launch of the feature. **Authors: Kashmir Hill, Kelly Huang, Mike Isaac** Five years ago, Facebook shut down its facial recognition system used to tag people in social network photos, citing privacy and legal concerns, and the company sought to find a "proper balance." Now, it plans to re-enable facial recognition. According to four individuals unauthorized to speak publicly about confidential plans, Facebook's parent company **Meta** is expected to add this feature to its smart glasses produced in collaboration with the Ray-Ban and Oakley group as early as this year. Internally referred to as "Name Tag," this feature will allow smart glasses wearers to identify individuals and obtain relevant information through Meta's AI assistant. Meta's plans are still subject to change. An internal document seen by The New York Times indicates that the Silicon Valley company has been discussing how to launch this feature, which carries "safety and privacy risks," since early last year. A document from May of last year planned to first introduce the "Name Tag" feature to attendees of a blind conference (which Meta did not implement last year) before making it available to the public. Meta's internal memo stated that the political turmoil in the United States provides a "good time" to launch the feature. Meta's Reality Labs, responsible for hardware businesses such as smart glasses, wrote in the document: "We will launch in a politically volatile environment, at which point many civil society groups that will criticize us will have their resources diverted to other matters." For a long time, facial recognition technology has raised concerns about civil rights and privacy—governments may use it to monitor citizens and suppress dissent, businesses may use it to track unsuspecting consumers, and miscreants in bars may also abuse it. Due to concerns about accuracy, some cities and states in the U.S. have restricted or banned police use of the technology. Recently, Democratic lawmakers have also called for the Immigration and Customs Enforcement to stop using facial recognition on the streets of the U.S. Nathan Freed Wessler of the American Civil Liberties Union stated: "Facial recognition technology on the streets of America poses a unique and serious threat to the de facto right to anonymity that we all rely on. This technology is easily abused." Meta had considered adding facial recognition to the first generation of Ray-Ban smart glasses in 2021 but abandoned the idea due to technical challenges and ethical concerns. With the Trump administration's close ties to large tech companies and the unexpected strong sales of Meta's smart glasses, the company has restarted related efforts. EssilorLuxottica, the group that collaborates with Meta to produce the glasses, stated this week that smart glasses sales **exceeded 7 million units** last year Three relevant individuals stated that Meta CEO Mark Zuckerberg hopes to incorporate facial recognition to create product differentiation and make the AI assistant in the glasses more practical. Two sources revealed that Meta is researching which individuals the technology could recognize, potentially including: - Acquaintances already linked to the user on Meta platforms - Individuals the user may not know but have public accounts on Meta-owned sites like Instagram Two insiders indicated that this feature **will not** become an all-purpose facial recognition tool that allows users to query any person they encounter. Meta stated in a press release: "The products we create are designed to help millions of people connect and enrich their lives. While we often hear interest from the outside regarding such features, and similar products exist in the market, we are still exploring various options and will take a cautious approach if we do decide to launch." The Information reported last year that Meta had restarted its facial recognition project for smart glasses. Meta's smart glasses have previously been used to identify individuals. In 2024, two Harvard University students used Ray-Ban Meta glasses equipped with the commercial facial recognition tool PimEyes to identify strangers on the Boston subway and released a viral video. At that time, Meta emphasized that the small white LED light in the upper right corner of the frame "can alert others that the user is recording." Currently, Meta's smart glasses require the wearer to actively wake them up to ask the AI assistant questions, take photos, or record videos. Three relevant individuals stated that the company is also developing internally referred to as "super sensing" glasses, which can continuously activate cameras and sensors to record users' daily activities, similar to AI note-taking tools summarizing video conferences. Facial recognition will be a core feature of the "super sensing" glasses, such as reminding the wearer of relevant tasks when meeting colleagues. One relevant individual indicated that Zuckerberg has questioned whether these glasses should always have the LED light on to indicate the "super sensing" feature or use other alert methods. Meta has been developing in the field of facial recognition for over a decade. Three insiders stated that Zuckerberg supports the company's Fundamental Artificial Intelligence Research Laboratory (FAIR) in utilizing AI and facial recognition technology to assist blind and low-vision individuals, including collaborations with external organizations like the accessibility technology company Be My Eyes. Be My Eyes CEO Mike Buckley stated that he has been in discussions with Meta for "a year" regarding facial recognition glasses for low-vision or blind individuals. "This technology is significant and powerful for this group." Mark Riccobono, president of the National Federation of the Blind, stated that while he has not heard of specific plans to provide glasses to attendees at the organization's conference this July, he supports the initiative. Meta has repeatedly paid a high price for privacy issues. In recent years, the company has paid **$2 billion** in settlements for collecting users' facial data without permission in Illinois and Texas — the issue involved the facial recognition system that Facebook had shut down, which was used to facilitate tagging friends in photos In 2019, Facebook paid **$5 billion** to the Federal Trade Commission (FTC) to settle issues related to user privacy violations, including facial recognition software. As part of the FTC settlement agreement, Meta agreed to conduct privacy risk assessments for every new product or modified version of a product. However, an internal post seen by The New York Times revealed that in January 2025, Meta **relaxed the privacy risk assessment process**: the influence of the privacy team on product releases decreased, and new time limits were set for risk assessments. Around the same time, employees responsible for risk assessments questioned whether the modified process still complied with the FTC settlement agreement. Internal meeting recordings obtained by The New York Times showed that Andy Millen, head of risk assessment at Reality Labs, told employees that she believed these modifications would "challenge" the boundaries of Meta's agreement with the FTC. 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