--- title: "Artificial intelligence is amplifying Google's and the metaverse's leading advantages in the advertising field" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/276109834.md" description: "This week, discussions about artificial intelligence may cool down as Metaverse CEO Mark Zuckerberg is set to testify in Los Angeles due to a lawsuit against Google and the Metaverse by a woman. Despite the pressure on Zuckerberg, his company is performing strongly. In contrast, Pinduoduo's stock price plummeted 17%, hitting its lowest level since 2020, due to weak advertising sales. Pinduoduo's performance stands in stark contrast to that of large advertising companies like Google and the Metaverse, which are accelerating growth through artificial intelligence" datetime: "2026-02-17T09:41:06.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/276109834.md) - [en](https://longbridge.com/en/news/276109834.md) - [zh-HK](https://longbridge.com/zh-HK/news/276109834.md) --- > 支持的语言: [English](https://longbridge.com/en/news/276109834.md) | [繁體中文](https://longbridge.com/zh-HK/news/276109834.md) # Artificial intelligence is amplifying Google's and the metaverse's leading advantages in the advertising field **Author: Martin Pierce** This week, the fervent discussion about artificial intelligence may temporarily cool down. On Wednesday, Meta CEO Mark Zuckerberg will testify in Los Angeles in a case where a young woman from California is suing the tech giants—Google and Meta. The woman claims that she developed depression and suicidal thoughts due to her addiction to social media. Last week, Zuckerberg's deputy, Adam Mosseri, head of Instagram, already testified. Although Zuckerberg may feel intense pressure on the witness stand, reports indicate that his company's business is **performing strongly**. In stark contrast, Pinterest's situation is quite different: last Friday, its stock price plummeted by 17%, closing at $15.42, marking the lowest level since the market crash triggered by the pandemic in 2020, and several dollars lower than its IPO price of $19 in 2019. This sharp decline in stock price is a reaction to Pinterest's weak advertising sales in the fourth quarter, casting a **shadow** over the company that seemed to be back on track since Bill Ready took over as CEO in 2022. Now, there are doubts about whether Pinterest will become the next Snap, forever remaining in the ranks of small-scale social media platforms. This would be a cruel outcome: Snap's advertising revenue growth in the fourth quarter was 5%, with an annual growth rate of only 5.8%, nearly half of the expected growth rate for 2024. The performance of Pinterest and Snap in the fourth quarter stands in **stark contrast** to that of large digital advertising companies like Meta, Google, and Amazon—these giants are accelerating growth with the power of artificial intelligence. For instance, Meta's advertising revenue last year was 38 times that of Snap, with an advertising revenue growth rate still reaching 22%, slightly higher than that of 2024. Google is similarly positioned: its search advertising revenue growth rate in the fourth quarter increased to 16.6%, with an annual growth rate of 13.4%, while just two years ago, its search business growth rate was only 7.8%. Both Meta and Google are making significant investments in the **cutting-edge field of artificial intelligence**, applying AI technology to optimize platform advertising effectiveness, making it more attractive to advertisers. Amazon's advertising revenue growth rate also accelerated to 23% in the fourth quarter. This figure is somewhat difficult to interpret, as its Prime Video service is expanding in the streaming field, but Amazon stated in its recent earnings call that sponsored product ads in its online store remain its largest advertising business, and the company is using artificial intelligence to optimize delivery effectiveness. Of course, Pinterest and Snap are also laying out plans for artificial intelligence. Pinterest is integrating AI into its products and advertising formats, including visual search features, which align with users browsing for shopping, cooking, and home decor inspiration on the platform. Snap is adding AI features to its camera and fully applying AI to its advertising products However, **emerging artificial intelligence technologies are amplifying the advantages brought by scale**, and the competition among small platforms for the remaining share of the advertising market may become more intense. **This Week's Financial Reports** The pace of financial report releases this week is relatively calm, with chip companies like Nvidia and enterprise software companies set to announce their earnings in the week of February 23. Delivery platform DoorDash will release its financial report on Wednesday, with analysts expecting revenue to reach $3.986 billion, a 39% year-on-year increase, driven by the acquisition of the UK delivery company Deliveroo last October. **Other News** - Bloomberg reported on Friday that the U.S. Federal Trade Commission has intensified its scrutiny of Microsoft, investigating whether it constitutes illegal monopoly in the cloud services and software market. - The New York Times reported that the U.S. Department of Homeland Security has increased its use of administrative subpoenas, demanding large tech companies provide identity information of anonymous social media accounts that criticize or track the U.S. Immigration and Customs Enforcement (ICE) or publish agent location information. - U.S. news outlet Axios reported that due to disagreements over how the Claude model of AI startup Anthropic is used by the military, the Department of Defense is considering terminating its collaboration. - ByteDance has released a new generation large language model **Doubao Seed 2.0**, aiming to compete comprehensively with top U.S. rivals in various AI model fields, from large language models to video generation. - Entertainment media Variety reported that Disney, Paramount, Skydance, and the largest entertainment workers' union in the U.S. have sent a cease-and-desist letter to ByteDance, citing that the company's AI video model **Seedance 2.0** has generated videos that are widely circulated on social media ### 相关股票 - [Roundhill GOOGL WeeklyPay ETF (GOOW.US)](https://longbridge.com/zh-CN/quote/GOOW.US.md) - [Alphabet (GOOGL.US)](https://longbridge.com/zh-CN/quote/GOOGL.US.md) - [Direxion Daily GOOGL Bull 2X Shares (GGLL.US)](https://longbridge.com/zh-CN/quote/GGLL.US.md) - [Alphabet - C (GOOG.US)](https://longbridge.com/zh-CN/quote/GOOG.US.md) - [GraniteShares 2x Long META Daily ETF (FBL.US)](https://longbridge.com/zh-CN/quote/FBL.US.md) - [Direxion Daily Meta Bull 2x Shares (METU.US)](https://longbridge.com/zh-CN/quote/METU.US.md) - [Meta Platforms (META.US)](https://longbridge.com/zh-CN/quote/META.US.md) ## 相关资讯与研究 - [Google's Nobel Prize-Winning AI Chief: 'We Don't Feel Any Pressure' While OpenAI Burns $14 Billion](https://longbridge.com/zh-CN/news/281220147.md) - [Meta integrated ai into the core of its risk review program - website](https://longbridge.com/zh-CN/news/281190495.md) - [Google in Talks With Poolside to Revive Data Center Project](https://longbridge.com/zh-CN/news/281507610.md) - [Turkey launches investigation into Google over advertising, billing practices](https://longbridge.com/zh-CN/news/281644398.md) - [Swiss Back Tougher Social Media Rules As Meta And Alphabet Found Negligent In Landmark US Case](https://longbridge.com/zh-CN/news/280954749.md)