---
title: "Snap's direct revenue hits $1 billion annualized run rate as subscribers top 25 million"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/276248283.md"
datetime: "2026-02-18T16:00:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/276248283.md)
  - [en](https://longbridge.com/en/news/276248283.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/276248283.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/276248283.md) | [繁體中文](https://longbridge.com/zh-HK/news/276248283.md)


# Snap's direct revenue hits $1 billion annualized run rate as subscribers top 25 million

By Jaspreet Singh

Feb 18 (Reuters) - Snap (SNAP.N) said on Wednesday its direct-revenue business has reached $1 billion in annualized revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media company pushes into new income streams beyond advertising.

The company, whose direct-revenue portfolio spans Snapchat+, the Memories photo and video archive tool and in-app purchases, said its total subscriber count has surpassed 25 million.

Squeezed by dominant platforms such as TikTok and Meta-owned Instagram (META.O) in a crowded social media market, Snap is turning to subscriber growth to boost revenue, particularly as some major clients scale back advertising on smaller services. Ad sales constitute a majority of the company’s revenue.

CEO Evan Spiegel had said last year Snap was in a “crucible moment” after its quarterly revenue growth slowed and outlined his ambition to make direct revenue “a durable multi-billion-dollar growth driver for Snap.”

The company said on Tuesday it would launch a subscription feature allowing creators to generate recurring income directly from their most loyal fans, beginning with a February 23 test involving a small cohort of Snapchat creators in the U.S.

Snapchat+, launched in 2022, offers customization features, including pinning best friends, custom chat wallpapers and AI-powered pet avatars Bitmoji Pets, to enhance user engagement and retention.

The company has said its total active advertisers on the platform rose 28% in the fourth quarter.

Daily active users of Snapchat rose 5% to 474 million during the quarter, but they fell by 3 million from the prior three-month period, the company said earlier this month.

Last month, Snap unveiled Specs, an independent subsidiary for its augmented reality smart glasses, in a bid to challenge Meta in the fast-growing wearables market.

### 相关股票

- [Roundhill META WeeklyPay ETF (METW.US)](https://longbridge.com/zh-CN/quote/METW.US.md)
- [Direxion Daily META Bear 1X Shares (METD.US)](https://longbridge.com/zh-CN/quote/METD.US.md)
- [Proshares Big Data Refiners ETF (DAT.US)](https://longbridge.com/zh-CN/quote/DAT.US.md)
- [VGtelecomm (VOX.US)](https://longbridge.com/zh-CN/quote/VOX.US.md)
- [Snap (SNAP.US)](https://longbridge.com/zh-CN/quote/SNAP.US.md)
- [GraniteShares 2x Long META Daily ETF (FBL.US)](https://longbridge.com/zh-CN/quote/FBL.US.md)
- [Meta Platforms (META.US)](https://longbridge.com/zh-CN/quote/META.US.md)
- [Global X Cloud Computing ETF (CLOU.US)](https://longbridge.com/zh-CN/quote/CLOU.US.md)

## 相关资讯与研究

- [Meta Superintelligence Labs is quietly building a hardware team](https://longbridge.com/zh-CN/news/281657591.md)
- [Instagram tests a feature to let you see your ex's Stories without a trace — and it's going to cost you](https://longbridge.com/zh-CN/news/281134560.md)
- [META WILL LAY OFF 200 WORKERS AS IT FOCUSES ON AI INITIATIVES.](https://longbridge.com/zh-CN/news/281743336.md)
- [BUZZ-Rosenblatt says finding partner for Snap's smart glasses unit tough](https://longbridge.com/zh-CN/news/281357569.md)
- [Tech Wrap March 30: OPPO Find X9 Ultra, WhatsApp on CarPlay, Blaupunkt](https://longbridge.com/zh-CN/news/281041030.md)