--- title: "Google enters the AI music track" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/276580941.md" description: "Google has recently made strides in the field of artificial intelligence, launching new features for the Gemini chatbot that can generate 30-second music clips and customize lyrics, directly challenging Spotify and several AI music startups. Although Google does not dominate the music industry, its collaboration with Apple on AI technology could change the landscape. Audio-related AI is becoming a fiercely competitive battleground, with the valuations of related companies rising rapidly" datetime: "2026-02-23T09:06:05.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/276580941.md) - [en](https://longbridge.com/en/news/276580941.md) - [zh-HK](https://longbridge.com/zh-HK/news/276580941.md) --- > 支持的语言: [English](https://longbridge.com/en/news/276580941.md) | [繁體中文](https://longbridge.com/zh-HK/news/276580941.md) # Google enters the AI music track Author: Abram Brown On the surface, it seems that prominent figures in the tech industry all want a piece of the artificial intelligence pie. And the smart ones will ask themselves: does the path I’ve chosen really have potential? I admit, no one can be 100% certain, but I thought of a foolproof way to judge: look around and ask yourself — **Has Google arrived? Is it trying to push you out?** Since the emergence of ChatGPT caught Google off guard, the tech giant from Mountain View, California has been racing to catch up, recently showing an unrelenting drive for progress. Just this week, Google directly targeted the music industry by launching a new feature in its Gemini chatbot that can generate 30-second music clips and customize lyrics and audio. Prior to this, Gemini had already achieved technological breakthroughs in areas like image generation, propelling it into the ranks of top chatbots. This brand-new music generation feature is enough to send shivers down the spines of Spotify and a host of AI music startups like Suno, Udio, and Klay — these startups have collectively raised about $400 million. Indeed, Google has never been a major player in the music industry, and its YouTube Music is rarely in the spotlight. However, the current industry landscape has already overturned the past; let’s not forget: Google has just reached an agreement with Apple to provide its AI technology. And Apple has a solid foundation in the music field. This way, Apple Music might leverage Google’s AI to escape the situation of trailing behind Spotify. This scenario is as unbelievable as an oboist ultimately defeating a violinist to take the lead solo position. Overall, **all audio-related AI is becoming a real battleground**. Earlier this month, ElevenLabs, a company focused on AI voice cloning, completed funding, reaching a valuation of $11 billion, nearly quadrupling its valuation within a year. Clearly, voice cloning and music generation are two different things, but both are based on the same core principle: for AI, generating human audio that is indistinguishable from real is much easier than generating video or other content. In the AI era, Spotify has seemingly become a laggard, and its stock price reflects this decline: it has dropped nearly 25% over the past year, while the Nasdaq Composite Index has risen 13% during the same period. Its advertising business continues to deteriorate, and despite spending heavily to expand its podcast content library, it faces fierce competition in the podcast space from YouTube and even Netflix. Meanwhile, its technology has stagnated, with no substantial progress for years. Recently, Spotify launched an AI feature — an intelligent playlist based on natural language prompts, similar to chatbot principles. But after trying it out, I found the results as dull as the pile of tapes in my father's closet Almost at the same time, Spotify executives openly boasted that their engineers hadn't written a line of code by hand for several months (relying entirely on AI programming tools). This became a long-lasting joke on Twitter: Yes, it's obvious. Now, Spotify and other companies are finally experiencing again that the AI era has given a new interpretation to an old saying: **In the end, Google won't spare anyone.** Other news this week: - Snap's only noteworthy augmented reality glasses division saw its head leave due to a fierce conflict with CEO Evan Spiegel. - Perplexity, which had previously been embroiled in controversy over credibility issues, announced the shutdown of its advertising business, stating that AI advertising is unreliable. Fine, I’m willing to believe in its "expert judgment" on harmful content. - The Economist quipped: The world's most scarce resource is an available conference room. - Tech writer Paul Ford stated: "My industry is known for rejecting people or selling you things you don't need; we deserve to be labeled 'annoying crowd.' But I think if ambient programming could be a bit better, easier to use, and more reliable, people wouldn't have to rely on us anymore." - The AI craze has lasted for more than three years, and now everyone wants to transform into an AI company; we are struggling in the "smart toilet economy." - Wired magazine's lengthy discourse ultimately only confirmed an old cliché: The office culture of tech companies is as wild as certain nightclub backstages. - Radical tech philosopher Nick Land may become the Curtis Yarvin of 2026 (a highly controversial tech thinker in 2025). - Prediction market Polymarket announced a partnership with Substack, boldly claiming: "With the endorsement of prediction markets, journalism will be better." Why don't I start a market too, betting on whether journalists can submit their articles on time? After all, it's always a gamble! ### 相关股票 - [Alphabet - C (GOOG.US)](https://longbridge.com/zh-CN/quote/GOOG.US.md) - [Direxion Daily GOOGL Bull 2X Shares (GGLL.US)](https://longbridge.com/zh-CN/quote/GGLL.US.md) - [Spotify (SPOT.US)](https://longbridge.com/zh-CN/quote/SPOT.US.md) - [Alphabet (GOOGL.US)](https://longbridge.com/zh-CN/quote/GOOGL.US.md) - [Roundhill GOOGL WeeklyPay ETF (GOOW.US)](https://longbridge.com/zh-CN/quote/GOOW.US.md) ## 相关资讯与研究 - [Sashiko: AI code review system for the Linux kernel spots bugs humans miss](https://longbridge.com/zh-CN/news/279918718.md) - [Judge rejects lawyers' preemptive fee bid in Google ad tech class action](https://longbridge.com/zh-CN/news/279973438.md) - [Google to open Gemini chatbot to all Hong Kong users amid city’s AI push](https://longbridge.com/zh-CN/news/279259778.md) - [Alphabet Sells Partial Stake In Fibre Business As A.I. 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