--- title: "Challenging ChatGPT and Gemini! Meta tests new AI shopping features to accelerate the \"personal super intelligence\" strategy" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/277556128.md" description: "Meta Platforms Inc. is testing an AI shopping feature aimed at competing with OpenAI's ChatGPT and Google's Gemini. This feature allows users to request product recommendations and displays product information. Although it is currently in the testing phase and does not support checkout, users can further browse through links. Meta CEO Mark Zuckerberg emphasized the goal of creating \"personal superintelligence\" and plans to launch multiple new products to provide personalized experiences" datetime: "2026-03-03T03:28:05.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/277556128.md) - [en](https://longbridge.com/en/news/277556128.md) - [zh-HK](https://longbridge.com/zh-HK/news/277556128.md) --- > 支持的语言: [English](https://longbridge.com/en/news/277556128.md) | [繁體中文](https://longbridge.com/zh-HK/news/277556128.md) # Challenging ChatGPT and Gemini! Meta tests new AI shopping features to accelerate the "personal super intelligence" strategy According to Zhitong Finance APP, Meta Platforms Inc. (META.US) is testing a shopping research feature in its artificial intelligence (AI) chatbot, aiming to compete with similar tools launched by OpenAI's ChatGPT and Google's (GOOGL.US) Gemini. This feature allows users to request product recommendations and is currently available to some Meta AI web users in certain regions of the United States. The chatbot displays products in a carousel format, accompanied by brand, official website, and price information, and briefly explains the recommendation in bullet points. A Meta spokesperson confirmed that the shopping tool is in the testing phase but declined to provide further details. Meta CEO Mark Zuckerberg has set the goal of creating "personal superintelligence" for the company, competing with popular chatbots like ChatGPT and Gemini. The latter has also gradually integrated e-commerce features, attempting to achieve commercialization through these tools. In a financial report conference call in January, Zuckerberg stated that the company would launch several new products in the coming months, showcasing Meta's ability to provide "unique personalized experiences" based on users' history, interests, content, and social relationships. According to tests, in applicable scenarios, the recommendations from the Meta AI chatbot will be customized based on the user's geographic location, which Meta has already gathered, as well as the gender inferred from their name. Currently, the chatbot does not support checkout and payment functions, but users can click on merchant links for further browsing. The Meta spokesperson did not respond to whether the recommended products would incur promotional commissions or whether brands that advertise on social platforms like Facebook and Instagram would be prioritized in recommendations. However, Zuckerberg's comments during the January conference call may provide some clues: he stated that the company's advertising business currently helps merchants accurately reach people interested in their products, and in the future, "a brand new intelligent shopping tool will allow users to precisely find specific products that best meet their needs from the platform's merchant database." ### 相关股票 - [Alphabet - C (GOOG.US)](https://longbridge.com/zh-CN/quote/GOOG.US.md) - [Meta Platforms (META.US)](https://longbridge.com/zh-CN/quote/META.US.md) - [GraniteShares 2x Long META Daily ETF (FBL.US)](https://longbridge.com/zh-CN/quote/FBL.US.md) - [Roundhill META WeeklyPay ETF (METW.US)](https://longbridge.com/zh-CN/quote/METW.US.md) ## 相关资讯与研究 - [Meta Opens Manhattan Store As Capital Shifts From Metaverse To AI](https://longbridge.com/zh-CN/news/279834632.md) - [META ANNOUNCES JOB CUTS FOR EMPLOYEES IN REALITY LABS.](https://longbridge.com/zh-CN/news/280486784.md) - [Meta spokesperson on exec stock options: share price increase must be on an exceedingly aggressive 5-year timeline](https://longbridge.com/zh-CN/news/280396775.md) - [EXCLUSIVE-Reliance Jio woos investors to sell 8% of individual stakes in IPO, sources say](https://longbridge.com/zh-CN/news/280417425.md) - [Meta makes 'big bet' on top leaders with stock options as pressure builds to catch up in AI](https://longbridge.com/zh-CN/news/280402703.md)