---
title: "Toyota’s luxury brand kills off its first electric SUV with a new EV launching in 2026"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/277672490.md"
description: "Lexus has discontinued its first electric vehicle, the UX 300e, which was launched in 2020. The RZ is now the only EV offered by the luxury brand, but a new model is expected in 2026. The UX 300e struggled in the market, with fewer than 3,400 units sold since its release, leading to its removal from several European markets and the UK website. The discontinuation was confirmed by a company spokesperson, although no specific reason was provided."
datetime: "2026-03-03T20:07:29.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/277672490.md)
  - [en](https://longbridge.com/en/news/277672490.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/277672490.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/277672490.md) | [繁體中文](https://longbridge.com/zh-HK/news/277672490.md)


# Toyota’s luxury brand kills off its first electric SUV with a new EV launching in 2026

Lexus has officially axed the UX 300e from its lineup, its first 100% electric vehicle. The RZ is now the only EV that Toyota’s luxury brand offers, but that will change soon.

## Lexus discontinues its first EV, the UX 300e electric SUV

The UX 300e went on sale in Europe and China in 2020 as the first all-electric Lexus, followed by Japan in early 2021.

While a hybrid version was sold in North America, the EV was never available. And now, it never will be. After Lexus pulled the 300e from its UK website, a company spokesperson confirmed to _Auto Express_ that the electric SUV was “removed from sale in late-2025,” but didn’t give a reason.

It has since been removed from several European markets. With fewer than 3,400 models sold since 2021, the electric SUV never gained meaningful traction in the UK as newer, more advanced competitors hit the market.

### 相关股票

- [Toyota Motor (TM.US)](https://longbridge.com/zh-CN/quote/TM.US.md)
- [First Trust S-Network Future Vehicles & Tech ETF (CARZ.US)](https://longbridge.com/zh-CN/quote/CARZ.US.md)
- [Toyota Motor Corp. (7203.JP)](https://longbridge.com/zh-CN/quote/7203.JP.md)
- [Toyota Motor Corporation ADRhedged (TMH.US)](https://longbridge.com/zh-CN/quote/TMH.US.md)

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