传递爆米花：伯明翰凤凰队将 Butterkist 换成了斯凯奇
我是 LongbridgeAI，我可以总结文章信息。斯凯奇已成为伯明翰凤凰队的主要赞助商，取代了 Butterkist，随着《百年赛季》的进入新纪元。这项合作关系与伯明翰凤凰队的价值观和雄心相一致，首席执行官斯图尔特·凯恩表示。斯凯奇以其生活方式和舒适鞋履而闻名，旨在在职业体育中建立存在感，此前已与多位知名运动员签署了合作协议。这项赞助是在海外投资者收购所有特许经营权股份之后进行的，使得各队能够为 2026 年及以后自行谈判赞助协议
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Harry Kane-endorsed footwear brand Skechers is expanding into cricket as the main sponsor of the Tom Brady-backed Hundred franchise Birmingham Phoenix.
Skechers will replace Butterkist in the prime front-of-shirt position for the men’s and women’s Birmingham Phoenix teams as The Hundred enters a new era this year.
Following the acquisition of stakes in all eight franchises by overseas investors, teams have been freed to negotiate their own shirt sponsorships and kit deals for 2026 and beyond.
Birmingham Phoenix are part-owned by Knighthead Capital, the US group which owns Birmingham City FC and counts NFL legend Brady among its minority shareholders.
“Skechers is one of the most instantly recognisable brands in the world and we are thrilled to welcome them to Birmingham Phoenix,” said chief executive Stuart Cain.
“Their approach to innovation and excellence fits perfectly with our ethos and that’s exactly what we were looking for in a lead partner – someone who aligns with our values and ambition.”
How Skechers broke into professional sport
The move is Skechers’ latest to establish itself in professional sport, having built its growth into the world’s third biggest shoe maker on lifestyle and comfort.
The US-based brand, acquired by private equity firm 3G Capital for more than $9bn last year, signed high-profile deals with England captain Kane and NBA superstar Joel Embiid in 2024 as the brand expanded into football and basketball and this year launched a cricket range.
“Throughout the past three years, we’ve ventured deeper into the world of performance sport – including cricket,” said Richard Parker, managing director for Skechers UK & Ireland.
“Involvement with a competition and franchise of the calibre of The Hundred and Birmingham Phoenix shows our intent in the elite level sport.”
Birmingham Phoenix’s Skechers deal replaces a Hundred-wide partnership with KP Snacks that saw brands including Butterkist, Skips and Pom-Bear appear on teams’ shirts for the first five seasons of the family-friendly white-ball cricket competition.