--- title: "电动车领域的落后者本田最新放弃了电动车计划" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/279103927.md" description: "本田宣布取消三款计划在北美市场推出的电动车型，预计将注销高达 2.5 万亿日元（157 亿美元）的电动车投资。这一决定是汽车制造商应对新能源车需求减少以及特朗普发起的关税战争影响的趋势之一。本田的战略转变反映了其在美国和中国市场的挣扎，在电动车转型方面落后，导致预计在截至 3 月的财年中出现 2700 亿至 5700 亿日元（16.9 亿至 35.7 亿美元）的重大财务损失" datetime: "2026-03-14T01:20:28.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/279103927.md) - [en](https://longbridge.com/en/news/279103927.md) - [zh-HK](https://longbridge.com/zh-HK/news/279103927.md) --- # 电动车领域的落后者本田最新放弃了电动车计划 We’ve seen it from a handful of automakers now. With Donald Trump and Republicans killing EV-friendly policies, they’ve decided to write off billions of dollars of EV investment (perhaps with a bunch of other things stuffed in there) and kill EV plans — whether that be new EV production lines or even whole models. Unsurprisingly, Honda, which has been one of the biggest laggards in the EV transition, is now doing the same. The United States is a big market for Honda, and after years of delay, its EV model for the market was basically just developed by GM. The Japanese market is a major EV laggard as well and very insulated, with buyers heavily favoring Japanese brands, so there hasn’t been much incentive to get bullish on EVs there. The news this week is that Honda is canceling _three_ EV models it had planned for the North American market. Financially, it is expecting to write off up to ¥2.5 trillion ($15.7 billion) of EV investments as it shifts back to a very lame, essentially anti-EV strategy. “Just last month Honda had warned of surging expenses related to its EV business, but the latest announcement lays bare the immense cost of being caught out by slowing demand for new-energy cars. Its estimate puts it alongside Stellantis NV, which is taking more than €22 billion ($25 billion) in charges mainly linked to reversing course in its EV strategy, and Ford Motor’s $19.5 billion hit from its overhaul,” _the japan times_ writes. Honda also blames the tariff war initiated by Donald Trump as a key factor hurting its business, particularly in North America. Overall, “Honda forecasts losses for the fiscal year ending March will be between ¥270 billion and ¥570 billion.” That’s $1.69 billion to $3.57 billion. Ironically, another big area of loss for Honda is China, where it has become much less competitive in a quickly electrifying market. So, it has lost a lot of business in China from being an EV laggard, but it is determined to remain an EV laggard elsewhere, cancel big EV plans, and assume/hope that the world won’t rapidly electrify in coming years as the technology continues to improve and costs continue to come down. I’ll be honest, I’ve been hugely disappointed with Honda’s approach to the EV transition for a decade, so I’m not surprised by this shift. Still, there was some hope that Honda had learned and would take up the mantle of leadership in the market again, like it did about half a century ago, and show the world how to produce and sell mass-market efficient vehicles. Alas, it wants to stay addicted to gas and is apparently more than happy to make a U-turn on EVs again. Good luck and good riddance. And congratulations to BYD, Leapmotor, Geely, and others for an easier path to global growth and conquest sales. Am I being too tough on Honda? Is the market really too challenging for EVs in North American now? Should Honda be given a pass for not being able to compete in China, since it’s a Japanese brand and basically no one is able to compete with the domestic Chinese EV brands? Or has Honda just been dragging its feet for too long and innovating too slowly? ### 相关股票 - [MOTO.US](https://longbridge.com/zh-CN/quote/MOTO.US.md) - [HMC.US](https://longbridge.com/zh-CN/quote/HMC.US.md) - [CARZ.US](https://longbridge.com/zh-CN/quote/CARZ.US.md) - [7267.JP](https://longbridge.com/zh-CN/quote/7267.JP.md) ## 相关资讯与研究 - [Stellantis 一季度出货增长 12% 北美复苏叠加中国合作推进转型](https://longbridge.com/zh-CN/news/282840917.md) - [日本，急了](https://longbridge.com/zh-CN/news/282690336.md) - [特朗普 VS 市场](https://longbridge.com/zh-CN/news/282759954.md) - [主动封锁本来想要打开的海峡 特朗普这是在想什么呢！？](https://longbridge.com/zh-CN/news/282463904.md) - [海峡封锁 24 小时！ 特朗普亮出的炮舰里装的是橄榄枝](https://longbridge.com/zh-CN/news/282758714.md)