---
title: "Experts: AI large model poisoning is a new form of unfair competition"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/279161331.md"
description: "Expert Li Fumin pointed out that the phenomenon of \"poisoning\" AI large models is a new form of unfair competition. Businesses use methods such as GEO to conduct targeted training on large models, covertly guiding AI to recommend specific products or services. This behavior not only fabricates facts but also misleads consumers, causing them to receive implanted marketing content without their knowledge, which requires high attention"
datetime: "2026-03-15T14:44:37.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279161331.md)
  - [en](https://longbridge.com/en/news/279161331.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279161331.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/279161331.md) | [繁體中文](https://longbridge.com/zh-HK/news/279161331.md)


# Experts: AI large model poisoning is a new form of unfair competition

The "3·15" gala reported on the phenomenon of AI large models being "poisoned." Li Fumin, an expert from the Institute of Intelligent Social Governance at Shandong University of Finance and Economics, stated that the behavior of merchants conducting targeted training on large models through services like GEO to guide AI in generating specific product or service recommendations is essentially a new form of unfair competition and consumer deception that uses technical means for covert marketing and fabricating facts. This leads consumers to receive implanted marketing content without their knowledge, and its harmfulness and illegality require high attention

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