--- title: "Peacock 将推出由 AI 驱动的 Andy Cohen 化身，引导观众浏览 ‘Bravo-verse’ 资料库" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/279168008.md" description: "Peacock，NBCUniversal 的流媒体服务，计划推出一个由人工智能驱动的 Andy Cohen 虚拟形象，以帮助观众浏览其 Bravo 节目库。该虚拟形象将根据用户偏好推荐节目，并能在剧集播放期间回答问题。这一创新在 SXSW 上由 Cohen 和 NBCUniversal 媒体集团主席 Matt Strauss 宣布，他强调了使用生成式人工智能来创造个性化观看体验。该虚拟形象基于之前在奥运会报道中使用的技术" datetime: "2026-03-15T20:05:50.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/279168008.md) - [en](https://longbridge.com/en/news/279168008.md) - [zh-HK](https://longbridge.com/zh-HK/news/279168008.md) --- # Peacock 将推出由 AI 驱动的 Andy Cohen 化身，引导观众浏览 ‘Bravo-verse’ 资料库 NBUniversal’s Peacock streamer is revving up a number of new technology innovations that will roll out on the platform, including plans for an AI-powered Andy Cohen Avatar who will guide viewers through Bravo‘s big library of series as well as recommend new shows. Cohen spoke Sunday at the SXSW festival in Austin, Texas on Sunday alongside Matt Strauss, chairman of NBCUniversal Media Group, and host and writer S.E. Cupp. Strauss opened the session by unveiling a series of new tech features and content formats coming to Peacock subscribers. The Andy Cohen avatar is designed to help users sift through hundreds of series in the Bravo library. As users provide Peacock with information about the shows and personalities that interest them, the Cohen avatar will pop up with recommendations, or it can pop up mid-episode to answer specific questions about what is going on during a particular episode or scene. “It’s really infinite and exciting,” Cohen told the SXSW crowd, after assuring them that it was him in the flesh, not a synthetic clone. Cohen is synonymous with Bravo as the host of “Watch What Happens Live” and the creator and engine of the “Real Housewives” franchise that is the platform’s cornerstone program. Strauss described the Cohen avatar as “using generative AI to weave decades of Bravo footage into a first of its kind, personalized experience.” It would appear to build off the feature that NBCUniversal has used during its Olympics coverage that offers an avatar of famed sports announcer Al Michaels to help guide viewers through voluminous Olympic highlights offered via Peacock. _More to come_ #### Read More About: - Andy Cohen, - Bravo, - SXSW ### 相关股票 - [CCZ.US](https://longbridge.com/zh-CN/quote/CCZ.US.md) - [VOX.US](https://longbridge.com/zh-CN/quote/VOX.US.md) - [XLC.US](https://longbridge.com/zh-CN/quote/XLC.US.md) - [PEJ.US](https://longbridge.com/zh-CN/quote/PEJ.US.md) - [CMCSA.US](https://longbridge.com/zh-CN/quote/CMCSA.US.md) - [IXP.US](https://longbridge.com/zh-CN/quote/IXP.US.md) ## 相关资讯与研究 - [派拉蒙流媒体新策略：加码剧集、升级技术](https://longbridge.com/zh-CN/news/282861685.md) - [《乘风 2026》为什么一定要直播](https://longbridge.com/zh-CN/news/282473790.md) - [欧盟《人工智能法案》监管 “智能体” 困境](https://longbridge.com/zh-CN/news/282546847.md) - [“AI 颠覆一切” 叙事杀向好莱坞！ 迪士尼开启新一轮裁员](https://longbridge.com/zh-CN/news/282765824.md) - [玛丽亚・莎拉波娃入局播客界，抗衡男性主导话语圈](https://longbridge.com/zh-CN/news/282873226.md)