---
title: "Sales started at 9 o'clock, sold out by 9:01... \"For three consecutive days, I couldn't buy even 1 gram, it's too difficult!\""
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/279521786.md"
description: "Recently, due to a sharp decline in international gold prices, many consumers have found it increasingly difficult to purchase bank gold accumulation and physical gold bars. Ms. Chen from Hangzhou stated that despite setting an alarm to make a purchase, she still failed to successfully buy gold. Several banks, such as China Construction Bank and Industrial and Commercial Bank of China, have tightened their gold investment businesses and implemented dynamic trading limit management, resulting in higher purchasing thresholds for ordinary consumers in the fight against inflation. CCB announced that the delivery time for physical precious metals will be extended to 10-15 working days and that trading limits will be imposed"
datetime: "2026-03-18T02:32:01.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/279521786.md)
  - [en](https://longbridge.com/en/news/279521786.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/279521786.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/279521786.md) | [繁體中文](https://longbridge.com/zh-HK/news/279521786.md)


# Sales started at 9 o'clock, sold out by 9:01... "For three consecutive days, I couldn't buy even 1 gram, it's too difficult!"

I specifically set the alarm for 9 AM, planning to stock up on CCB's Easy Gold as gold prices plummeted. However, at 9:01 AM, I received a notification: **“Dear customer: The daily transaction limit has been reached, please try again the next day.”**

In the past two days, international gold prices have dropped sharply, but many people have found that bank gold bars are becoming increasingly difficult to purchase. Several banks have imposed limits on gold accumulation, and some physical gold bars are out of stock.

![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/O0U5Xp2U93JQbtv8VAROVnJcEhecWQNixu3q3nmH-Pv5kAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

As a seasoned gold accumulator, Ms. Chen from Hangzhou has followed the principle of “buy small on small dips and buy large on large dips,” and over the past two years, she has purchased several hundred grams of physical gold from various banks. However, she recently discovered that it has become increasingly difficult to buy accumulated gold and physical gold bars from banks.

“This morning, the ICBC Ruyi gold bars showed that the area was out of stock, and CCB's Easy Gold was limited, I couldn't buy even 1 gram, it's too difficult!” Ms. Chen said.

![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OjmpGdycToxStVUMfQcD6TT5SNz-CX_J5pivdzd6LonZwAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

Recently, many gold accumulators online, like Ms. Chen, have encountered similar problems. One netizen said: “Previously, gold prices were rising continuously, but now the threshold for buying gold is getting higher and higher. Delivery takes time, and purchases are limited. It's really becoming increasingly difficult for ordinary people to accumulate gold to hedge against inflation.”

A netizen consulted CCB staff, and the response was: the daily limit has been used up, and it is recommended to try again the next day. However, **after setting alarms for three consecutive days, I still couldn't grab even 1 gram.**

![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OqjFGUrvcUqcWq9usuepMXX5_KnaOeA2qXvAARv_iKbF0AA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OdG9vUst9GLshhrHrpDPaPfgnobGvsOQX2BCOfwaihbncAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

In fact, ICBC and CCB have previously tightened their gold investment businesses, implementing dynamic transaction limit management for accumulated gold, and the delivery time for physical gold bars has also been correspondingly delayed.

On March 3, CCB announced: **Due to the rapid increase in the quantity of physical precious metal purchases, starting from March 3, the delivery time for customer purchase orders will be extended to 10-15 working days after the order is placed (no deliveries on holidays). Additionally, to further enhance risk control, starting from March 4, our bank will implement dynamic transaction limit management for CCB gold (including Easy Gold).**

This also means that once the transaction amount is exceeded, customers will be unable to place orders. A financial advisor from a CCB branch in Hangzhou said that the current limit for CCB is a national limit of 600 kilograms, with 100 kilograms on weekends ![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OfnvoZpSSSGMMP66TeGeZomC9ZJSxaQQzP0Ql5CvacbqMAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

As early as January 30, the Industrial and Commercial Bank of China (ICBC) issued a notice regarding the adjustment of the rules for the management of the Ru Yi Gold Accumulation business and the sale of certain brand physical gold products, announcing that: starting from February 7, 2026, on weekends and statutory holidays, as well as non-trading days of the Shanghai Gold Exchange, **our bank will implement quota management for the Ru Yi Gold Accumulation business, with quota types including daily accumulation/redemption limits for all customers or individual customers, and total limits for single accumulation or redemption,** which will be dynamically set, while gold withdrawal will not be affected.

On one side, international gold prices are plummeting, and bank gold businesses are tightening; on the other side, brand gold prices are collectively rising.

Today, Lao Miao Gold announced that **due to the significant increase in raw material costs and brand operation factors, it will moderately adjust the retail prices of gold jewelry across all channels starting from March 16.**

![Image](https://imageproxy.pbkrs.com/https://inews.gtimg.com/om_bt/OdltVZ3ywqlr51AC01BoJG-KgZ4C9-0yNRc6OdjXXLqBIAA/641?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

After the Spring Festival, many gold jewelry brands such as Lin Zhao, Bao Lan, Lao Pu Gold, and Jun Pei have successively raised their prices. Chow Tai Fook's fixed-price jewelry is about to be adjusted. A sales associate from Chow Tai Fook revealed that they have already received new price tags in the past two days, and the adjustment window is March 23.

Cheng Shi Interactive · Urban Express Reporter Shen Jihui

Editor Cheng Jiayi

Reviewed by Mao Di and Chen Xinwen

Proofread by Yang Jiayin

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