--- title: "AI is revolutionizing design software! Google's \"vibe design\" emerges, and Figma's stock price plummets 12% in two days" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/279873279.md" description: "Google launched the AI-driven design platform \"vibe design,\" causing Figma's stock price to drop 12% within two days. Analysts believe that as AI technology advances, SaaS companies that rely on single-point functionalities face the risk of being replaced. Figma's stock price has fallen over 35% this year. Google's new platform allows users to create design workflows through natural language prompts and provides real-time design feedback" datetime: "2026-03-20T02:05:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/279873279.md) - [en](https://longbridge.com/en/news/279873279.md) - [zh-HK](https://longbridge.com/zh-HK/news/279873279.md) --- > 支持的语言: [English](https://longbridge.com/en/news/279873279.md) | [繁體中文](https://longbridge.com/zh-HK/news/279873279.md) # AI is revolutionizing design software! Google's "vibe design" emerges, and Figma's stock price plummets 12% in two days According to the Zhitong Finance APP, Figma (FIG.US), a new force in the global software industry focusing on design-type tools, saw its stock price plummet by 12% in just two days, primarily due to the recent launch of a groundbreaking "vibe design" application platform driven by cutting-edge AI technology by tech giant Google (GOOGL.US). Since the beginning of this year, Figma's stock price has been on a downward trend, falling over 35% due to concerns related to "AI disrupting everything." The decline intensified in the past two days after Google introduced an AI-driven "vibe design" platform that can fully design products based solely on human natural language prompts. Wall Street analysts believe that the closer a function is to being "replicable at a single point," the more likely it is to be directly generated or automated by general AI large models. The more dependent these SaaS vendors are on seat-based charging, the greater the pressure on their pricing systems and product boundaries from AI-driven workflows, making them more susceptible to disruption by AI. They argue that as companies transition from AI experimentation to formal deployment, IT budgets will prioritize platform software giants closest to core systems, core data assets, and core workflows, rather than single-function layer SaaS. On Tuesday, Google launched a new beta version of the "vibe design" application platform called "Stitch," allowing users to input prompts to create complete design workflows for their envisioned projects. Google stated that this new feature is akin to a "design-type AI agent" that can provide real-time design feedback and respond via voice. **First there was "vibe coding," now there is "vibe design."** Similar to "vibe coding," "vibe design" is a novel design-type working method/concept, with Stitch being Google's latest application platform to embody this working method/concept. The "vibe design" concept emphasizes designing in a conversational manner rather than relying on advanced professional skills to gradually build design products in a classical and traditional way. The so-called vibe coding emphasizes enabling non-professionals to create software products, which can be understood as a more radical and colloquial core subset of AI programming (AI-assisted coding); vibe coding stresses using pure human natural language prompts to generate, modify, and debug code with AI large models, shifting the human role from "writing code" to "describing needs and goals, iterating feedback." Google has not charged for Stitch and has made no commitments regarding the availability of this novel AI-driven design service. However, as Wall Street investment firms remain on high alert for all potential AI threat factors, Figma is facing severe sell-offs. Figma's stock price fell by 8% on Wednesday and continued to drop by over 4% on Thursday. The stock has plummeted more than 35% this year, reflecting a broader decline in the global software industry under the pessimistic market tone of "AI disrupting everything." Figma is set to go public in July 2025, assuring investors that as more users turn to AI-assisted design for products, the company is well-positioned to benefit from its exclusive "AI + Design" type AI application software. Creative software leader Adobe (ADBE.US) attempted to acquire Figma in 2023, but ultimately terminated the proposed $20 billion deal due to regulatory hurdles. If Google rolls out this new feature to its large base of paying customers in the future, it could mean that it is trying to take control of a broader range of product design workflows and keep users within its Google enterprise ecosystem. Google has extremely strong financial resources, a vast product distribution network, and a willingness to bundle products. In October last year, Google Cloud, a subsidiary of Google, announced an expansion of its partnership with Figma, which includes integrating more of Google's generative AI technology into the Figma design platform. The Figma Make tool allows users to input a few sentences, and then the AI model technology developed by Anthropic and Google generates or modifies application designs. **A storm named "AI Disrupts Everything" sweeps through Figma** With a series of AI agent products focused on high-efficiency proxy workflows recently launched by leading AI large model companies like Anthropic and OpenAI, which are likely to replace certain functional software services at much lower costs, global software stocks have faced heavy selling pressure. The iShares Expanded Tech-Software Sector ETF (ticker: IGV), which tracks the U.S. software industry, has fallen about 30% from its historical high set in September, plunging into a deep bear market. The pessimistic tone of "AI Disrupts Everything" since February is mainly due to growing market concerns that AI agent workflows like Claude Cowork and OpenClaw (formerly known as Clawdbot and Moltbot), which have gone viral, could undermine the entire software empire based on the SaaS seat subscription revenue model, leading to rare sell-offs that quickly spread to insurance, real estate, trucking, and any other industries that appear to rely on seat revenue models or labor-intensive business models—markets believe these industries will be completely disrupted by AI. Not only U.S. stocks, but the software sector of the global stock market has continued to suffer heavy losses since February amid the panic of "AI Disrupts Everything." Despite a surge in stock buybacks in the U.S. software sector, investors are not convinced, as the real concern in the market is whether the long-term fundamentals and business models will be completely reshaped by AI agents like Claude Cowork and OpenClaw. Orlando Bravo, co-founder of the U.S. private equity investment giant Thoma Bravo, focused on the software and technology industry, stated on Tuesday that artificial intelligence will disrupt software companies more quickly, and that some companies' valuations suffering irreversible substantial damage "is very reasonable." He said at the Thoma Bravo investor meeting held in Miami: "There are many software companies in the public market that will be thoroughly disrupted by cutting-edge AI technology." "These software companies will inevitably be disrupted by AI." After Jefferies, a financial giant on Wall Street, conducted in-depth interviews and surveys with 30 chief information officers from leading companies across various industries on the theme of "AI replacement," the Jefferies analyst team stated that software giants like Microsoft (MSFT.US), Snowflake (SNOW.US), and Oracle (ORCL.US), which gather data assets and integrate "AI + core operational processes" with strong fundamentals, are the preferred stock targets for this financial giant in the global enterprise software sector. They emphasized that these companies are being misjudged due to the "AI disrupts everything" tone dominated by agent-based workflows like Claude Cowork and OpenClaw. In contrast to potential AI winners like Microsoft and Oracle that may benefit from the AI wave, Jefferies analysts highlighted in their research report that SaaS software vendors like Adobe (ADBE.US) and DocuSign (DOCU.US), whose product functionalities can easily be consumed by model-native capabilities, have weak moats, are heavily customized, and whose customers can partially reconstruct single functionalities using agent-based AI agents, may face "devastating impacts" from cutting-edge AI technologies. 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