---
title: "OpenAI hires former Meta executive to strengthen its advertising business"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/280172056.md"
description: "OpenAI hires former Meta advertising executive Dave Duggan to lead advertising sales, aiming to strengthen partnerships with major advertisers and explore new revenue sources to support its artificial intelligence projects. Duggan will report to Chief Operating Officer Brad Lightcap. This move marks OpenAI's entry into the digital advertising market and a strategic transformation, with Meta's advertising revenue in this sector expected to approach $200 billion by 2025"
datetime: "2026-03-23T13:35:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280172056.md)
  - [en](https://longbridge.com/en/news/280172056.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280172056.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/280172056.md) | [繁體中文](https://longbridge.com/zh-HK/news/280172056.md)


# OpenAI hires former Meta executive to strengthen its advertising business

OpenAI has hired former Meta Platforms advertising executive Dave Dugan to lead its advertising sales business, as the artificial intelligence startup seeks to strengthen its relationships with major advertisers.

Dugan announced earlier this month that he was stepping down as Vice President of Global Clients and Agencies at Meta and has now been appointed as Vice President of Global Advertising Solutions at OpenAI, reporting to Chief Operating Officer Brad Lightcap.

This high-profile executive appointment highlights OpenAI's urgent need to explore new revenue sources to support the massive financial demands of its large-scale AI projects and computing needs. Earlier this year, the company began testing advertising in the widely popular free version of ChatGPT and its low-cost subscription plans.

Entering the digital advertising market represents a significant strategic shift for this AI company, with Meta being a giant in the field, projected to generate nearly $200 billion in advertising revenue by 2025.

CEO Sam Altman has previously expressed reservations about embedding ads in ChatGPT. Two years ago, during a fireside chat at Harvard University, he stated, "The combination of advertising and AI makes me particularly uneasy. I somewhat believe that advertising is the last resort for us as a business model."

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