--- title: "Apple launches the Apple Business platform to expand the growth space for map advertising and service revenue" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/280345632.md" description: "Apple has launched a new enterprise service platform \"Apple Business,\" aimed at helping businesses manage devices more efficiently and reach customers, while further expanding its service revenue sources by enhancing advertising features in the Maps application. The platform will be available for free on April 14 in over 200 countries and regions worldwide, allowing businesses to configure employee groups and device settings. Apple plans to roll out the Maps advertising feature in the United States and Canada this summer to enhance business visibility and customer acquisition capabilities. This move is seen as Apple's further upgrade in the enterprise services and advertising monetization sectors" datetime: "2026-03-24T16:04:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/280345632.md) - [en](https://longbridge.com/en/news/280345632.md) - [zh-HK](https://longbridge.com/zh-HK/news/280345632.md) --- > 支持的语言: [English](https://longbridge.com/en/news/280345632.md) | [繁體中文](https://longbridge.com/zh-HK/news/280345632.md) # Apple launches the Apple Business platform to expand the growth space for map advertising and service revenue According to Zhitong Finance APP, Apple (AAPL.US) announced on Tuesday the launch of a new enterprise service platform "Apple Business," aimed at helping businesses manage devices more efficiently and reach customers, while further expanding its service revenue sources by enhancing advertising features in its maps application. According to a statement released by Apple, the platform allows businesses to configure employee groups and device settings, and will be launched for free on April 14 in over 200 countries and regions worldwide. Susan Prescott, Vice President of Apple’s Enterprise and Education Marketing, stated that this platform is an important advancement in the company's long-term commitment to helping various businesses leverage the Apple ecosystem for operations and growth. Although Apple Business itself is a free service, one of its core goals is to drive growth in advertising spending. In recent years, advertising has become a significant focus for Apple's services segment. Specifically, Apple plans to launch map advertising features in the United States and Canada this summer. When users search for relevant keywords in the maps application, businesses will receive more prominent display positions, thereby increasing visibility and customer acquisition capabilities. Additionally, Apple Business will help businesses reach users through channels such as email, digital wallets, and voice assistants, further strengthening the commercial closed loop within the Apple ecosystem. It is worth noting that Apple previously launched a similar project called "Apple Business Connect," and the newly released platform is seen as a further upgrade in its enterprise services and advertising monetization efforts ### 相关股票 - [Apple (AAPL.US)](https://longbridge.com/zh-CN/quote/AAPL.US.md) - [iShares Expanded Tech Software Sector ETF (IGV.US)](https://longbridge.com/zh-CN/quote/IGV.US.md) - [SPDR S&P Software (XSW.US)](https://longbridge.com/zh-CN/quote/XSW.US.md) - [T-Rex 2X Long Apple Daily Target ETF (AAPX.US)](https://longbridge.com/zh-CN/quote/AAPX.US.md) - [Direxion Daily AAPL Bear 1x Shares (AAPD.US)](https://longbridge.com/zh-CN/quote/AAPD.US.md) - [Direxion Daily AAPL Bull 2X Shares (AAPU.US)](https://longbridge.com/zh-CN/quote/AAPU.US.md) - [GraniteShares 2x Long AAPL Daily ETF (AAPB.US)](https://longbridge.com/zh-CN/quote/AAPB.US.md) - [Kurv Yield Premium Strategy Apple Aapl ETF (AAPY.US)](https://longbridge.com/zh-CN/quote/AAPY.US.md) - [YieldMax AAPL Option Income Strategy ETF (APLY.US)](https://longbridge.com/zh-CN/quote/APLY.US.md) ## 相关资讯与研究 - [High-Probability Apple Iron Condor with 22% Return Potential](https://longbridge.com/zh-CN/news/280147535.md) - [Perplexity launches Health feature with Apple Health, Fitbit integration](https://longbridge.com/zh-CN/news/279893489.md) - [Apple’s WWDC 2026 event starts June 8th](https://longbridge.com/zh-CN/news/280199553.md) - [Apple avoids new import ban on Apple Watch](https://longbridge.com/zh-CN/news/279830174.md) - [Severin Investments LLC Purchases 2,755 Shares of Apple Inc. $AAPL](https://longbridge.com/zh-CN/news/280017302.md)