--- title: "Despite analysts' skepticism, Google's technological breakthrough still triggered a sell-off in chip stocks" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/280575460.md" description: "Google has launched a new compression technology, Turbo Quant, which could reduce memory requirements to one-sixth of the original, raising market concerns about a decline in memory demand and leading to a significant drop in the stock prices of related chip companies. Although analysts believe that memory demand will not be threatened in the short term and that efficiency improvements may actually stimulate demand, the market reaction remains negative. Some analysts point out that Google's technological advancements have limited impact on memory demand, and that demand may still be strong in the context of supply constraints" datetime: "2026-03-26T06:25:41.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/280575460.md) - [en](https://longbridge.com/en/news/280575460.md) - [zh-HK](https://longbridge.com/zh-HK/news/280575460.md) --- > 支持的语言: [English](https://longbridge.com/en/news/280575460.md) | [繁體中文](https://longbridge.com/zh-HK/news/280575460.md) # Despite analysts' skepticism, Google's technological breakthrough still triggered a sell-off in chip stocks After Google researchers announced a new compression technology, the market expressed concerns about memory demand, leading to a significant drop in the stock prices of computer memory and storage product companies. However, this may just be a temporary fluctuation rather than a threat to the industry's survival. SK Hynix, a core memory chip manufacturer in the artificial intelligence application field, saw its stock price on the Korea Exchange drop by 6.4%, while flash memory manufacturer Kioxia Holdings also fell by 6.4% on the Tokyo Stock Exchange. Previously, Micron Technology and SanDisk had already closed down on the New York Stock Exchange on Wednesday. Google, under its parent company Alphabet, stated that its new Turbo Quant technology could reduce the memory capacity required to run large language models to at least one-sixth of the original, thereby lowering the overall cost of AI training. Memory is a core component of NVIDIA's accelerated chips, and during the AI boom, memory demand has surged significantly. However, proponents of the current surge in global memory stocks believe that efficiency improvements will boost rather than suppress demand—this is the classic Jevons Paradox. J.P. Morgan's trading team cited this 19th-century theory in a report. The bank's analysts stated that this news might trigger profit-taking among investors, but memory usage will not be threatened in the short term. Morgan Stanley analyst Shawn Kim wrote in a report that considering the potential for investment returns, Turbo Quant is beneficial for hyperscale cloud computing companies and large language models. He stated, "This compression algorithm increases AI inference speed by 8 times while reducing memory usage to one-sixth of the original." In recent months, strong demand driven by the AI boom has led to supply shortages, causing prices of memory and storage products to continue rising, pushing related stocks to experience exponential growth, such as Kioxia's stock price, which has surged 700% since the end of August. Google's technological advancement has raised market concerns about a potential decline in memory demand, but some analysts refute this view, stating that the reality is quite the opposite. The Jevons Paradox is a theory proposed by a British economist regarding coal production, which states that the higher the production efficiency, the greater the demand will be. Andrew Jackson, an analyst at Autus Consulting, wrote in a report published on the Smartkarma platform that given the extremely tight supply situation, Google's technological advancement has "minimal impact" on demand. For Kioxia, "it is normal to see some profit-taking after a significant rise in stock price." ### 相关股票 - [Alphabet (GOOGL.US)](https://longbridge.com/zh-CN/quote/GOOGL.US.md) - [iShares Semiconductor ETF (SOXX.US)](https://longbridge.com/zh-CN/quote/SOXX.US.md) - [Direxion Semicon Bull 3X (SOXL.US)](https://longbridge.com/zh-CN/quote/SOXL.US.md) - [VanEck Semiconductor ETF (SMH.US)](https://longbridge.com/zh-CN/quote/SMH.US.md) - [Alphabet - C (GOOG.US)](https://longbridge.com/zh-CN/quote/GOOG.US.md) ## 相关资讯与研究 - [Google to Label Verified Investment Apps on App Store in India](https://longbridge.com/zh-CN/news/280479421.md) - [Google’s Android Automotive is moving from the dashboard to the ‘brain’ of the car](https://longbridge.com/zh-CN/news/280345973.md) - [Ex-Google exec Matt Brittin named new BBC boss](https://longbridge.com/zh-CN/news/280485259.md) - [EXCLUSIVE-Reliance Jio woos investors to sell 8% of individual stakes in IPO, sources say](https://longbridge.com/zh-CN/news/280417425.md) - [Direxion Daily GOOGL Bull 2X Shares (NASDAQ:GGLL) Trading Down 7.8% - Time to Sell?](https://longbridge.com/zh-CN/news/280367180.md)