---
title: "BRIEF: Blue Moon’s loss narrows on cost cuts"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/280791657.md"
description: "蓝月亮集团周四宣布，去年收入微降 1.7%，至 84.1 亿港元（12.2 亿美元）。净亏损大幅收窄至 3.29 亿港元，较 2024 年的 7.49 亿港元有所改善，毛利率从 60.6% 降至 59.7%。织物护理产品仍是公司主要收入来源，去年收入为 74 亿港元，同比下降 3%，占总收入的约 88%。个人护理产品增长 12.8% 至 5.78 亿港元，家居护理产品增长 3.3% 至 4.3 亿港元。在线销售下降 2.5% 至 49.8 亿港元，离线分销下降 1.7% 至 30.7 亿港元。"
datetime: "2026-03-27T12:30:54.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280791657.md)
  - [en](https://longbridge.com/en/news/280791657.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280791657.md)
---

# BRIEF: Blue Moon’s loss narrows on cost cuts

Laundry products maker **Blue Moon Group Holdings Ltd.** (6993.HK) **announced**on Thursday its revenue edged down 1.7% to HK$8.41 billion ($1.22 billion) last year. Its net loss narrowed sharply to HK$329 million from HK$749 million in 2024, while its gross margin slipped to 59.7% from 60.6% over that time.

Fabric care products remained the company’s main revenue source, generating HK$7.40 billion last year, down 3% year-on-year and accounting for about 88% of total revenue. Personal care products rose 12.8% to HK$578 million, while home care products increased 3.3% to HK$430 million. By channel, online sales fell 2.5% to HK$4.98 billion, offline distribution declined 1.7% to HK$3.07 billion, and direct sales to major clients rose 11.2%.

The company attributed the narrower loss mainly to improvements in its operating efficiency and channel strategies, which led to an 11.5% decline in selling and distribution expenses and a 12.8% drop in administrative expenses. It also continued to invest in new product promotion and knowledge-based marketing, while expanding its reach among younger consumers through e-commerce platforms.

Blue Moon’s shares opened higher on Friday and were trading at HK$2.67 by the midday break, up 1.52%.

_By Lee Shih Ta_

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