--- title: "Ather 首席商务官 Phokela 表示，战争焦虑推动了电动二轮车（E2W）的销售，渗透率达到 9.7%" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/281024249.md" description: "由于西亚冲突导致消费者对燃油价格的焦虑加剧，印度电动两轮车（E2W）的采用率显著上升，Ather Energy 的首席商务官 Ravneet S Phokela 表示，3 月份的渗透率从前几个月的 6.5%-7% 上升至 9.7%。冲突改变了消费者的情绪，推动尚未决定的买家转向 E2W。然而，这一激增正在给供应链带来压力，预计经销商库存下个月将大幅下降。Phokela 指出，尽管需求势头通常会持续，但持续的冲突可能会带来生产风险" datetime: "2026-03-30T04:53:40.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/281024249.md) - [en](https://longbridge.com/en/news/281024249.md) - [zh-HK](https://longbridge.com/zh-HK/news/281024249.md) --- # Ather 首席商务官 Phokela 表示，战争焦虑推动了电动二轮车（E2W）的销售，渗透率达到 9.7% Rising consumer anxiety over fuel prices amid the ongoing West Asia conflict has sharply accelerated the adoption of electric two-wheelers (E2W) in India, with penetration levels jumping to 9.7 per cent in March from around 6.5–7 per cent in preceding months, said Ravneet S Phokela, chief business officer at Ather Energy. He was speaking at a media roundtable on Monday after the launch of the Light Electric-Vehicle Acceleration Forum (LEAF), an industry-led consortium focused on standardising and expanding EV charging infrastructure for electric two- and three-wheelers. He said the conflict in West Asia has provided a "fillip to the entire E2W industry", as customers wary of petrol price volatility increasingly shift towards electric options. “I have a clear view on E2W... If you look at penetration, it's been about 6.5–7% for the last many months. This month, on a MTD (month-to-date) basis, the penetration of E2W in total two-wheeler sales is 9.7 per cent. This is today's morning data from Vahan,” he said, referring to the government’s vehicle registration database. In March so far, he said, about 1,62,000 electric two-wheelers have been registered on the Vahan portal, with two days still remaining in the month. This compares with roughly 1,12,000 units in February, indicating a sharp sequential rise. Phokela attributed the spike primarily to shifting consumer sentiment rather than seasonal factors. “You can argue that it was a festive month… but that helped the entire industry. Why is it just the E2W segment that is seeing its penetration in overall two-wheelers going up?” he said, adding, “If you start isolating, I can't see any other reason why except this (worries over petrol).” The executive pointed to behavioural shifts among so-called “fence-sitters” — customers who were undecided between internal combustion engine vehicles and electric alternatives. “The fence-sitters are sort of tipping over on the other side — that is our hypothesis,” he said. Israel and the US conducted military strikes on Iran on February 28, triggering a fresh conflict in West Asia. Iran retaliated with attacks on US military bases in the region and moved to restrict traffic through the Strait of Hormuz, a key global oil transit route. This has disrupted supplies and pushed up global crude oil prices, raising petrol cost concerns among Indian consumers. Phokela said the impact is visible not just in data but also in on-ground behaviour. “You also see anecdotally that there are long lines at petrol stations. There's no shortage of petrol. It's just nervousness,” he said, adding that such anxiety is nudging buyers towards E2W. He was categorical about the role of the conflict in driving demand. “If footfalls go up, and nothing else has changed, then it's difficult to attribute it to anything else. So, war has accelerated sales,” he said. On whether the trend is sustainable, Phokela said much depends on how the conflict evolves but added that demand momentum typically persists. “Usually we've seen that momentum doesn't reverse… I would put my money on it carrying on,” he said. However, the demand surge is beginning to strain supply chains and inventory levels. The company expects dealer stock to fall sharply next month as sales outpace production planning. “Normally, we work on a 20–25 day inventory cycle with our dealers, but I think we'll be much lower next month. Maybe 12–15 days. Retails have jumped sharply,” he said. He also flagged potential risks to production if the conflict persists and disrupts supply chains. While the company maintains buffers of critical raw materials, these are limited. “You don't keep buffers for one year… maybe a few days, a month, two months… If this continues, there will be a challenge,” he said. Ather Energy was the third-largest E2W maker in India in February, behind TVS Motor and Bajaj Auto. Industry data from the Federation of Automobile Dealers Associations (FADA) showed 111,729 electric two-wheeler retail sales in February, marking a 45 per cent year-on-year increase. ### 相关股票 - [CJET.US](https://longbridge.com/zh-CN/quote/CJET.US.md) - [CARZ.US](https://longbridge.com/zh-CN/quote/CARZ.US.md) ## 相关资讯与研究 - [TrueCar 快速采纳新定价披露规则，领先 FTC 合规要求](https://longbridge.com/zh-CN/news/286796515.md) - [博世赢得梅赛德斯 - 奔驰巨额订单 将长期供应新一代电动汽车电机](https://longbridge.com/zh-CN/news/286886739.md) - [WTI 原油期货有望三连阳：地缘冲突与供应收紧双重驱动](https://longbridge.com/zh-CN/news/286731859.md) - [大五座 SUV 乐道 L80 上市，蔚来要栽一棵常青树](https://longbridge.com/zh-CN/news/286754888.md) - [斯特兰蒂斯宣布将在欧洲推出低成本小型电动汽车](https://longbridge.com/zh-CN/news/286870307.md)