<p><strong><em>中国</em></strong> <strong><em>化妆品</em></strong> <strong><em>公司在国际美容贸易展上展示以科学为驱动的产品、ESG 倡议和不断变化的消费趋势</em></strong></p>
<p>, /PRNewswire/ --2026 年 3 月 26 日至 28 日，珀莱雅化妆品有限公司（以下简称 “珀莱雅”）参加了第 57 届博洛尼亚国际美容展，展示了其旗舰品牌珀莱雅以及 TIMAGE 和 Off&amp;Relax。通过协调的多品牌展示，公司进一步扩大了在全球美容市场的影响力。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>TIMAGE</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>PROYA_Cosmetics__展位</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Proya_启动_强效_抗皱_系列</p>
<p>作为全球美容行业最具影响力的贸易展之一，博洛尼亚国际美容展为识别新兴趋势、推出新产品和连接行业利益相关者提供了平台。在展会上，珀莱雅化妆品推出了一系列品牌，包括珀莱雅、TIMAGE、Off&amp;Relax 和 INSBAHA，涵盖护肤、彩妆和头皮护理。珀莱雅专注于以科学研究为基础的有效护肤。TIMAGE 是一个受东方美学启发的彩妆品牌，而 Off&amp;Relax 则在头发护理领域建立了以整体头皮健康为重点的品牌形象。此外，珀莱雅的新兴彩妆系列 INSBAHA 也在现场展示。整个产品组合展示了公司在产品开发、品牌定位和消费者互动方面的策略。</p>
<p>珀莱雅化妆品的展位也反映了公司的更广泛品牌理念。在展位上，公司强调了其 ESG 倡议，包括在配方和开发中的产品评估和生命周期管理方法。</p>
<p>作为活动的关键交流项目之一，珀莱雅化妆品首席科学顾问兼欧洲创新中心副总裁 Lieve Declercq 博士参加了 2026 年博洛尼亚国际美容展的 Cosmotalks 圆桌会议。会议主题为 “C-Beauty 突破：本土挑战品牌如何重塑中国美容市场——这对世界意味着什么”，汇聚了来自多个国家的行业专家，讨论市场研究、护肤创新、制造和新的零售方法。</p>
<p>在交流中，Declercq 博士指出，中国消费者越来越重视长期皮肤健康和 “皮肤长寿” 的概念。与一些国际市场相比，这一转变在中国市场的表现更加明显，20 多岁的中国消费者已经主动投资于预防和优化，以实现长期皮肤健康。同时，他们对产品和成分的了解也在不断加深——不仅关注效果，还关注作用机制、配方逻辑和支持的科学证据。这一转变促使品牌在预防性方法、长期研究和基于证据的产品开发上投入更多。她还指出，中国品牌之间的竞争正在超越价格定位。在高端细分市场和更专业的类别中，中国品牌正展现出越来越强的市场吸引力。同时，国内品牌在数字渠道的持续扩展反映了在消费者洞察、产品开发和渠道策略方面的能力提升。“一个新兴趋势是，根植于中国生活方式的概念——如整体护肤和传统健康哲学——正通过社交媒体越来越多地吸引全球受众，吸引国际专业人士、大 V 和消费者的关注。中国美容品牌的全球定位不仅由科学可信度定义，还由文化视角所塑造，” Declercq 博士补充道。</p>
<p>这些发展展示了中国美容品牌在全球市场中的定位。尽管外界关注的焦点往往集中在规模、消费者活动和数字渠道上，但行业越来越多地由皮肤科学的进步、持续的研究投资和对消费者需求的更细致理解所定义。在这一背景下，珀莱雅化妆品通过持续的研究、产品开发和品牌演变，继续加强其在国际市场的存在。其在博洛尼亚国际美容展的参与进一步确认了这一方向，因为公司继续扩大其全球足迹。</p>
<p>关于珀莱雅化妆品：</p>
<p>作为中国化妆品行业领先的上市公司，珀莱雅化妆品专注于化妆品的研发、生产和销售，拥有包括珀莱雅、TIMAGE、Off&amp;Relax、HAPSODE、CORRECTORS、INSBAHA、Awaken Seeds、UZERO 和 ANYA 在内的多样化品牌组合。这些品牌涵盖护肤、彩妆、身体和头发护理以及高效护肤等多个美容产品领域。</p>
<p>照片 - https://mma.prnewswire.com/media/2946533/TIMAGE.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2946534/PROYA_Cosmetics__booth.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2946535/Proya_Inaugurating_Intensive_Anti_Wrinkle_Series.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzMxJk5ld3NJdGVtSWQ9RU4yMjAwNCZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMzEwMjUwUFJfTkVXU19FVVJPX05EX19FTjIyMDA0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzMxJk5ld3NJdGVtSWQ9RU4yMjAwNCZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMzEwMjUwUFJfTkVXU19FVVJPX05EX19FTjIyMDA0"/></p>

珀莱雅

<p>珀莱雅在 2026 年 3 月 26 日至 28 日的博洛尼亚国际美容展上展示了其多品牌组合。公司重点介绍了其旗舰品牌珀莱雅，以及 TIMAGE、Off&Relax 和 INSBAHA，专注于以科学为驱动的产品和环境、社会及治理（ESG）倡议。Lieve Declercq 博士讨论了中国美容市场的新兴趋势，强调消费者对长期皮肤健康和预防性方法的关注。珀莱雅的参与凸显了其在美容行业的研究承诺和全球扩展</p>

<p><strong><em>Chinese</em></strong> <strong><em>cosmetics</em></strong> <strong><em>company highlights science-driven products, ESG initiatives, and evolving consumer trends at leading international beauty trade show</em></strong></p>
<div class="lb-trans"><p><strong><em>中国</em></strong> <strong><em>化妆品</em></strong> <strong><em>公司在国际美容贸易展上展示以科学为驱动的产品、ESG 倡议和不断变化的消费趋势</em></strong></p>
</div><p>, /PRNewswire/ -- From March 26 to 28, 2026, PROYA Cosmetics Co., Ltd. (hereinafter &#34;PROYA Cosmetics&#34;) participated in the 57th edition of Cosmoprof Worldwide Bologna, featuring its flagship brand PROYA alongside TIMAGE and Off&amp;Relax. Through a coordinated multi-brand showcase, the company further expanded its presence in the global beauty market.</p>
<div class="lb-trans"><p>, /PRNewswire/ --2026 年 3 月 26 日至 28 日，珀莱雅化妆品有限公司（以下简称 “珀莱雅”）参加了第 57 届博洛尼亚国际美容展，展示了其旗舰品牌珀莱雅以及 TIMAGE 和 Off&amp;Relax。通过协调的多品牌展示，公司进一步扩大了在全球美容市场的影响力。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>TIMAGE</p>
<div class="lb-trans"><p>TIMAGE</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>PROYA_Cosmetics__booth</p>
<div class="lb-trans"><p>PROYA_Cosmetics__展位</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Proya_Inaugurating_Intensive_Anti_Wrinkle_Series</p>
<div class="lb-trans"><p>Proya_启动_强效_抗皱_系列</p>
</div><p>As one of the most established trade shows in the global beauty sector, Cosmoprof Worldwide Bologna serves as a platform for identifying emerging trends, launching new products, and connecting industry stakeholders. During the exhibition, PROYA Cosmetics unveiled a portfolio of brands, including PROYA, TIMAGE, Off&amp;Relax and INSBAHA, spanning skincare, make-up cosmetics, and scalp care. PROYA focuses on efficacy-driven skincare backed by scientific research. TIMAGE is a color cosmetics brand inspired by Eastern aesthetics, while Off&amp;Relax has established a presence in haircare with an emphasis on holistic scalp wellness. In addition, PROYA's emerging makeup line INSBAHA was also featured on the site. Together, the portfolio demonstrates the company's approach to product development, brand positioning, and consumer engagement.</p>
<div class="lb-trans"><p>作为全球美容行业最具影响力的贸易展之一，博洛尼亚国际美容展为识别新兴趋势、推出新产品和连接行业利益相关者提供了平台。在展会上，珀莱雅化妆品推出了一系列品牌，包括珀莱雅、TIMAGE、Off&amp;Relax 和 INSBAHA，涵盖护肤、彩妆和头皮护理。珀莱雅专注于以科学研究为基础的有效护肤。TIMAGE 是一个受东方美学启发的彩妆品牌，而 Off&amp;Relax 则在头发护理领域建立了以整体头皮健康为重点的品牌形象。此外，珀莱雅的新兴彩妆系列 INSBAHA 也在现场展示。整个产品组合展示了公司在产品开发、品牌定位和消费者互动方面的策略。</p>
</div><p>PROYA Cosmetics' exhibition space also reflected the company's broader brand philosophy. At the booth, the company highlighted its ESG initiatives, including its approach to product evaluation and lifecycle management in formulation and development.</p>
<div class="lb-trans"><p>珀莱雅化妆品的展位也反映了公司的更广泛品牌理念。在展位上，公司强调了其 ESG 倡议，包括在配方和开发中的产品评估和生命周期管理方法。</p>
</div><p>As part of the event's key exchange programs, Dr. Lieve Declercq, PROYA Cosmetics' Chief Scientific Advisor and Vice President of the European Innovation Center, participated in a Cosmotalks roundtable at Cosmoprof Worldwide Bologna 2026. The session, titled &#34;C-Beauty Breakthrough: How Local Challenger Brands Are Reshaping China's Beauty Market — and What It Means for the World,&#34; brought together industry experts from multiple countries who engaged in discussions on market research, skincare innovation, manufacturing, and new approaches to retail.</p>
<div class="lb-trans"><p>作为活动的关键交流项目之一，珀莱雅化妆品首席科学顾问兼欧洲创新中心副总裁 Lieve Declercq 博士参加了 2026 年博洛尼亚国际美容展的 Cosmotalks 圆桌会议。会议主题为 “C-Beauty 突破：本土挑战品牌如何重塑中国美容市场——这对世界意味着什么”，汇聚了来自多个国家的行业专家，讨论市场研究、护肤创新、制造和新的零售方法。</p>
</div><p>During the exchange, Dr. Declercq noted that consumers in China are placing increasing emphasis on long-term skin health and the concept of &#34;skin longevity.&#34; Compared with some international markets, where this shift is emerging more gradually, Chinese consumers in their early 20s already invest proactively in prevention and optimization for long-term skin health. At the same time, they are becoming more informed about products and ingredients—focusing not only on efficacy, but also on mechanisms of action, formulation logic, and supporting scientific evidence. This shift is encouraging brands to invest more in preventive approaches, long-term research, and evidence-based product development. She also noted that competition among Chinese brands is evolving beyond price positioning. In premium segments and more specialized categories, Chinese brands are demonstrating growing market traction. Meanwhile, the continued expansion of domestic brands across digital channels reflects improving capabilities in consumer insight, product development, and channel strategy. &#34;An emerging trend is that concepts rooted in Chinese lifestyles—such as holistic skincare and traditional wellness philosophies—are increasingly reaching global audiences through social media, drawing interest from international professionals, influencers, and consumers alike. The global positioning of Chinese beauty brands is defined not only by scientific credibility but also by cultural perspective,&#34; added Dr. Declercq.</p>
<div class="lb-trans"><p>在交流中，Declercq 博士指出，中国消费者越来越重视长期皮肤健康和 “皮肤长寿” 的概念。与一些国际市场相比，这一转变在中国市场的表现更加明显，20 多岁的中国消费者已经主动投资于预防和优化，以实现长期皮肤健康。同时，他们对产品和成分的了解也在不断加深——不仅关注效果，还关注作用机制、配方逻辑和支持的科学证据。这一转变促使品牌在预防性方法、长期研究和基于证据的产品开发上投入更多。她还指出，中国品牌之间的竞争正在超越价格定位。在高端细分市场和更专业的类别中，中国品牌正展现出越来越强的市场吸引力。同时，国内品牌在数字渠道的持续扩展反映了在消费者洞察、产品开发和渠道策略方面的能力提升。“一个新兴趋势是，根植于中国生活方式的概念——如整体护肤和传统健康哲学——正通过社交媒体越来越多地吸引全球受众，吸引国际专业人士、大 V 和消费者的关注。中国美容品牌的全球定位不仅由科学可信度定义，还由文化视角所塑造，” Declercq 博士补充道。</p>
</div><p>These developments illustrate how Chinese beauty brands are positioning themselves within the global market. While external attention has often focused on scale, consumer activity, and digital channels, the industry is increasingly defined by advances in skin science, sustained investment in research, and a more nuanced understanding of consumer needs. Within this context, PROYA Cosmetics continues to strengthen its presence through ongoing research, product development, and brand evolution across international markets. Its participation at Cosmoprof Worldwide Bologna affirms this direction, as the company continues to expand its global footprint.</p>
<div class="lb-trans"><p>这些发展展示了中国美容品牌在全球市场中的定位。尽管外界关注的焦点往往集中在规模、消费者活动和数字渠道上，但行业越来越多地由皮肤科学的进步、持续的研究投资和对消费者需求的更细致理解所定义。在这一背景下，珀莱雅化妆品通过持续的研究、产品开发和品牌演变，继续加强其在国际市场的存在。其在博洛尼亚国际美容展的参与进一步确认了这一方向，因为公司继续扩大其全球足迹。</p>
</div><p>ABOUT PROYA COSMETICS:</p>
<div class="lb-trans"><p>关于珀莱雅化妆品：</p>
</div><p>As a leading listed company specialized in the R&amp;D, production, and sales of cosmetics in the Chinese cosmetics industry, Proya Cosmetics owns a diverse portfolio of brands including PROYA, TIMAGE, Off&amp;Relax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO and ANYA. These brands cover a wide range of beauty product areas such as skincare, makeup, body and hair care, and high-efficacy skincare.</p>
<div class="lb-trans"><p>作为中国化妆品行业领先的上市公司，珀莱雅化妆品专注于化妆品的研发、生产和销售，拥有包括珀莱雅、TIMAGE、Off&amp;Relax、HAPSODE、CORRECTORS、INSBAHA、Awaken Seeds、UZERO 和 ANYA 在内的多样化品牌组合。这些品牌涵盖护肤、彩妆、身体和头发护理以及高效护肤等多个美容产品领域。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2946533/TIMAGE.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2946533/TIMAGE.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2946534/PROYA_Cosmetics__booth.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2946534/PROYA_Cosmetics__booth.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2946535/Proya_Inaugurating_Intensive_Anti_Wrinkle_Series.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2946535/Proya_Inaugurating_Intensive_Anti_Wrinkle_Series.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzMxJk5ld3NJdGVtSWQ9RU4yMjAwNCZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMzEwMjUwUFJfTkVXU19FVVJPX05EX19FTjIyMDA0" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN22004&amp;Transmission_Id=202603310250PR_NEWS_EURO_ND__EN22004&amp;DateId=20260331"/></p>

02:50 ET 珀莱雅在博洛尼亚国际美容展上展示其多品牌组合