--- title: "Birla Estates 在古尔冈项目的预订额超过 1600 亿卢比" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/281877497.md" description: "Birla Estates，阿迪蒂亚·比尔拉房地产有限公司的子公司，在其豪华项目 Birla Arika Phase 2 于古尔冈推出一个月内，已实现超过₹1,600 亿的预订，97% 的单位已售出。这反映了买家偏好向宽敞住宅和精心设计的设施转变。首席执行官 K.T. Jithendran 强调了对设计和质量的关注。Birla Estates 正在扩大其在国家首都地区的豪华产品组合，此前在其他项目中也录得了显著的销售。然而，2026 年第一季度，国家首都地区的住房销售同比下降了 11%，而价格上涨了 6%" datetime: "2026-04-07T03:57:03.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/281877497.md) - [en](https://longbridge.com/en/news/281877497.md) - [zh-HK](https://longbridge.com/zh-HK/news/281877497.md) --- # Birla Estates 在古尔冈项目的预订额超过 1600 亿卢比 Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has achieved bookings exceeding Rs 1,600 crore for its luxury project, Birla Arika Phase 2, in Gurugram within a month of launching the project. Nearly 97 per cent of the residences — 152 of 156 units — have been sold, underlining strong buyer confidence in the brand’s luxury developments in Gurugram, the company stated on Tuesday. Birla Arika is a luxury residential development located in central Gurugram (Sector 31). The strong performance of Phase 2 reflects a broader shift in buyer preferences towards spacious residences, expansive landscaped areas, and thoughtfully curated lifestyle amenities aligned with evolving urban living aspirations, the company noted. K.T. Jithendran, managing director and chief executive officer, Birla Estates, said, “Birla Arika has been conceptualised with a clear focus on design-led differentiation, from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities. The strong response to Phase 2 reinforces our belief that today’s luxury homebuyers are seeking not just scale, but superior everyday living experiences. This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market.” Further, Birla Estates continues to strengthen its presence across the National Capital Region (NCR) through a growing portfolio of premium and luxury residential developments. In March 2025, the earlier phase of Birla Arika recorded sales of approximately Rs 3,000 crore. In December last year, Birla Estates received bookings worth Rs 1,800 crore at its project Birla Pravaah in Sector 71 of Gurugram within 24 hours of the launch. Additionally, in the first three months of the calendar year 2026 (Q1 2026), NCR reported sales of about 12,734 housing units, down 11 per cent year-on-year (YoY), according to Knight Frank India. During the same period, residential prices in Gurugram grew by 6 per cent YoY, to Rs 17,658 per square foot. ### 相关股票 - [REAI.US](https://longbridge.com/zh-CN/quote/REAI.US.md) - [XLRI.US](https://longbridge.com/zh-CN/quote/XLRI.US.md) ## 相关资讯与研究 - [东涌第 106A 区住宅地皮以 16.27 亿元中标 呎价 3052 元](https://longbridge.com/zh-CN/news/286887926.md) - [“好房子” 成构建房地产发展新模式着力点](https://longbridge.com/zh-CN/news/286836423.md) - [黑石推出住宅建筑商贷款平台，拟每年支持逾 5 万套新房建设](https://longbridge.com/zh-CN/news/285985030.md) - [东涌第 106A 区住宅地 16.27 亿批出每呎地价逾三千元 较一年前同区高一倍](https://longbridge.com/zh-CN/news/286902422.md) - [安保工程控股 16.27 亿港元中标香港住宅用地](https://longbridge.com/zh-CN/news/287078265.md)