--- title: "一个时代的终结？美国电视购物网络 QVC 将申请破产" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/282917767.md" description: "QVC 集团计划在 4 月 15 日前申请第 11 章破产，原因是观众人数下降和债务严重。该公司拥有 QVC 和 HSN，旨在重组并在 90 天内走出破产。然而，它对维持运营和履行义务的能力表示不确定。向在线购物平台的转变对其商业模式产生了重大影响，关税也影响了其供应链。QVC 的财务困境在去年 11 月的第三季度业绩中得到了凸显" datetime: "2026-04-16T01:20:14.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/282917767.md) - [en](https://longbridge.com/en/news/282917767.md) - [zh-HK](https://longbridge.com/zh-HK/news/282917767.md) --- # 一个时代的终结？美国电视购物网络 QVC 将申请破产 NEW YORK – QVC Group said it intends to file for Chapter 11 bankruptcy as soon as April 15 as the television shopping network grapples with viewer declines and a heavy debt burden. The company owns the television channels QVC and HSN, formerly known as Home Shopping Network, which were famous for hawking everything from kitchen appliances to luggage. HSN, which pioneered the format in 1982, ended independent operations in 2025 and was consolidated with its former rival QVC. QVC was founded by Joseph Segel in June 1986 in West Chester, Pennsylvania. The company officially launched its first television broadcast on Nov 24, 1986. The name QVC is an acronym for quality, value, and convenience. At its height, it reached 380 million homes worldwide through 15 television networks. But online shopping dramatically changed retail, and TV shopping channels were no exception. Instead of watching QVC or HSN and calling in to buy items, consumers are watching live videos on platforms like TikTok and Shopee which offer one-click shopping. In a regulatory filing on April 15, QVC Group said it plans to file in the US Bankruptcy Court for the Southern District of Texas. QVC also said it expects to enter a restructuring support agreement with certain creditors. The company is targeting emerging from Chapter 11 within about 90 days, it said. But it added: “We cannot assure that cash on hand, cash flow from operations will be sufficient to continue to fund our operations and allow us to satisfy our obligations related to the Chapter 11 cases.” QVC raised doubt about its ability to continue as a going concern when it reported its third-quarter results in November. At that time, the firm said it was exploring financial and strategic options to tackle its burdensome balance sheet, including a credit facility that matures in October. Tariffs imposed by the Trump administration also impacted its supply chain, and the network worked to reduce its penetration of goods from China. BLOOMBERG ### 相关股票 - [QVCGA.US](https://longbridge.com/zh-CN/quote/QVCGA.US.md) - [QRTEA.US](https://longbridge.com/zh-CN/quote/QRTEA.US.md) - [RTH.US](https://longbridge.com/zh-CN/quote/RTH.US.md) - [XRT.US](https://longbridge.com/zh-CN/quote/XRT.US.md) - [EBIZ.US](https://longbridge.com/zh-CN/quote/EBIZ.US.md) - [ONLN.US](https://longbridge.com/zh-CN/quote/ONLN.US.md) - [IBUY.US](https://longbridge.com/zh-CN/quote/IBUY.US.md) - [QVCAQ.US](https://longbridge.com/zh-CN/quote/QVCAQ.US.md) ## 相关资讯与研究 - [唯品会 618 年中特卖节将开启，上线 48 小时限量爆款活动](https://longbridge.com/zh-CN/news/286993489.md) - [塔吉特销售持续疲软，任命新任供应链负责人](https://longbridge.com/zh-CN/news/286935827.md) - [财经盘观点：正规实盘配资股票，在线实盘交易平台机构排名](https://longbridge.com/zh-CN/news/286644562.md) - [Instacart 携手 Gemini 推出智能购物新体验：用对话即可加购](https://longbridge.com/zh-CN/news/286956348.md) - [4 月电视代工市场：TOP5 两家出货过百万，第一 “意外” 下降超 10%](https://longbridge.com/zh-CN/news/287002689.md)