<p>（第一财经）4 月 28 日——麦德龙已任命前山姆会员店中国区总裁安德鲁·迈尔斯（Andrew Miles）为该德国会员制零售商中国业务的执行董事长。</p>
<p>麦德龙中国昨日宣布，迈尔斯曾担任山姆会员店中国区首席运营官及其母公司沃尔玛在中国的副首席执行官，他将立即开始新角色。公司表示，他将专注于推动战略转型和建立长期价值。</p>
<p>麦德龙中国在 2 月初任命迈尔斯为公司顾问，当时公司指出，他未来的参与可能会推动产品竞争力的持续提升和长期客户价值的增加。</p>
<p>迈尔斯于 2012 年加入沃尔玛中国，预计将在 2025 年 1 月退休。他被业界公认为推动山姆会员店在中国快速增长的关键人物之一。</p>
<p>业内人士告诉第一财经，迈尔斯加入沃尔玛时，中国仅有六家山姆会员店，且表现不佳。然而，他实施的各种改革措施导致公司市场规模迅速增长，其会员店在其他实体零售形式面临巨大压力的情况下脱颖而出，取得了可喜的销售业绩。</p>
<p>业内人士指出，麦德龙在迈尔斯退休一年后做出这一决定，表明这家位于杜塞尔多夫的公司计划加大对中国市场消费业务的关注，这一举动暗示中国会员店市场的竞争可能进一步加剧。</p>
<p>麦德龙是一家会员制零售商，在中国市场拥有约 100 个门店。然而，与倾向于消费者零售的山姆会员店不同，麦德龙主要面向企业客户，因此在产品规格、定价和客户定位上两家公司存在显著差异。</p>
<p>然而，麦德龙中国的客户基础正在发生变化，产品开发和包装正在调整，以更好地满足消费者需求。与几年前 B2B 收入占主导地位时相比，客户对客户收入的份额显著增加。</p>
<p>编辑：唐诗华，马丁·卡迪耶夫</p>

麦德龙集团

<p>麦德龙中国已任命前山姆会员店中国区总裁安德鲁·迈尔斯（Andrew Miles）为执行主席。迈尔斯将立即上任，专注于战略转型和提升长期价值。在此之前，他在山姆会员店中国的增长中发挥了关键作用。这一任命表明麦德龙意图在会员店市场竞争日益激烈的情况下，加强其在中国的消费业务。麦德龙目前约有 100 个门店，主要面向 B2B 客户，但正在调整其产品以更好地满足消费者需求，反映出其客户基础的变化</p>

<p>(Yicai) April 28 -- Metro has appointed Andrew Miles, former president of Sam's Club China, as executive chairman of the German membership-only retailer's Chinese arm.</p>
<div class="lb-trans"><p>（第一财经）4 月 28 日——麦德龙已任命前山姆会员店中国区总裁安德鲁·迈尔斯（Andrew Miles）为该德国会员制零售商中国业务的执行董事长。</p>
</div><p>Miles, who also previously served as chief operating officer of Sam's Club China and deputy chief executive for the country at the US retailer's parent firm Walmart, will step into his new role effective immediately, Metro China announced yesterday. He will focus on driving strategic transformation and building long-term value, it added.</p>
<div class="lb-trans"><p>麦德龙中国昨日宣布，迈尔斯曾担任山姆会员店中国区首席运营官及其母公司沃尔玛在中国的副首席执行官，他将立即开始新角色。公司表示，他将专注于推动战略转型和建立长期价值。</p>
</div><p>Metro China appointed Miles as a company advisor in early February, the company noted at the time that his future involvement would likely drive the continuous enhancement of product competitiveness and long-term customer value.</p>
<div class="lb-trans"><p>麦德龙中国在 2 月初任命迈尔斯为公司顾问，当时公司指出，他未来的参与可能会推动产品竞争力的持续提升和长期客户价值的增加。</p>
</div><p>Miles joined Walmart China in 2012, before retiring in January 2025. He is recognized in the industry as one of the key figures responsible for driving the rapid growth of Sam's Club in the country.</p>
<div class="lb-trans"><p>迈尔斯于 2012 年加入沃尔玛中国，预计将在 2025 年 1 月退休。他被业界公认为推动山姆会员店在中国快速增长的关键人物之一。</p>
</div><p>When Miles joined Walmart, there were only six Sam's Club locations in China, which were underperforming, industry insiders told Yicai. However, the various reform measures he implemented led to rapid growth in the firm's market size, with its membership stores standing out amid significant pressure on other brick-and-mortar retail formats, achieving commendable sales, they noted.</p>
<div class="lb-trans"><p>业内人士告诉第一财经，迈尔斯加入沃尔玛时，中国仅有六家山姆会员店，且表现不佳。然而，他实施的各种改革措施导致公司市场规模迅速增长，其会员店在其他实体零售形式面临巨大压力的情况下脱颖而出，取得了可喜的销售业绩。</p>
</div><p>Metro's decision to bring Miles a year after his retirement is a signal that the Düsseldorf-based company plans to ramp up its focus on the consumer business in the Chinese market, the insiders pointed out, noting that the move suggests that competition in China's membership store market may further intensify.</p>
<div class="lb-trans"><p>业内人士指出，麦德龙在迈尔斯退休一年后做出这一决定，表明这家位于杜塞尔多夫的公司计划加大对中国市场消费业务的关注，这一举动暗示中国会员店市场的竞争可能进一步加剧。</p>
</div><p>Metro is a membership-based retailer with around 100 locations in the Chinese market. However, unlike Sam's Club, which leans towards consumer retail, it primarily targets business-to-business customers, so there are notable differences between the two companies in product specifications, pricing, and customer positioning.</p>
<div class="lb-trans"><p>麦德龙是一家会员制零售商，在中国市场拥有约 100 个门店。然而，与倾向于消费者零售的山姆会员店不同，麦德龙主要面向企业客户，因此在产品规格、定价和客户定位上两家公司存在显著差异。</p>
</div><p>However, the customer base of Metro China has been undergoing changes, with product development and packaging being adjusted to better cater to consumer needs. Compared to several years ago, when B2B revenue dominated, the share of customer-to-customer income has significantly increased.</p>
<div class="lb-trans"><p>然而，麦德龙中国的客户基础正在发生变化，产品开发和包装正在调整，以更好地满足消费者需求。与几年前 B2B 收入占主导地位时相比，客户对客户收入的份额显著增加。</p>
</div><p>Editors: Tang Shihua, Martin Kadiev</p>
<div class="lb-trans"><p>编辑：唐诗华，马丁·卡迪耶夫</p>
</div>

麦德龙中国任命山姆会员店前国家总裁为执行董事长