---
title: "BRIEF: Tsingtao Brewery revenue falls but profit rises in first quarter"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/284428839.md"
description: "青岛啤酒有限公司周一报告称，第一季度收入同比下降 1.54%，降至 102.9 亿元人民币（15.1 亿美元）。尽管收入下滑，公司利润却增长 5.2%，达到 18 亿元人民币。该季度累计产品销售量同比下降 2.6%，为 220 万千升。其旗舰品牌青岛啤酒表现优异，同比增长 0.4%，达到 138 万千升；中高端产品销量也增长 3.1%，达到 104 万千升。青岛啤酒表示，继续改善品牌定位和升级产品组合。"
datetime: "2026-04-28T17:21:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/284428839.md)
  - [en](https://longbridge.com/en/news/284428839.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/284428839.md)
---

# BRIEF: Tsingtao Brewery revenue falls but profit rises in first quarter

Beer maker **Tsingtao Brewery** **Co. Ltd.** (0168.HK) on Monday **reported** its revenue fell 1.54% year-over-year to 10.29 billion yuan ($1.51 billion) in the first quarter. But it bucked the top-line contraction to log a 5.2% increase in profit, which reached 1.8 billion yuan for the three-month period.

The company’s cumulative product sales volume slipped 2.6% year-over-year to 2.2 million kiloliters in the quarter. Its flagship Tsingtao Beer brand outperformed, logging a 0.4% rise year-on-year to 1.38 million kiloliters. Volume for its mid- to high-end products also climbed 3.1% to 1.04 million kiloliters.

Tsingtao Brewery said it continued to improve its brand positioning and upgrade its product mix during the reporting period. The brewer ramped up efforts to develop and market its classic and mid- to high-end offerings, while accelerating the rollout of new categories such as all-malt, craft, zero-sugar, low-calorie, non-alcoholic and low-alcohol beers. As a result, the company’s product structure and profitability registered steady improvements during the quarter.

Shares of Tsingtao Brewery rose 4.8% to close at HK$52.75 on Tuesday. The stock is up about 8% this year.

_By Lau Chi Hang_

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