--- title: "Maizen 的热门 YouTube 游戏角色 JJ 和 Mikey 将通过新的 Pocket.watch 特许经营协议扩展到电视系列、书籍和玩具（独家）" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/286126560.md" description: "Maizen 的 YouTube 游戏角色 JJ 和 Mikey 通过与 Pocket.watch 的合作正在扩展成一个特许经营系列。该系列将在 Tubi 和 Roku Channel 等平台上于今夏进行播放。Scholastic 将在明年初出版一系列儿童书籍，并计划在 2027 年春季推出新玩具。这一合作旨在增强角色在数字家庭娱乐中的影响力，并激发儿童对阅读的热爱" datetime: "2026-05-12T15:30:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286126560.md) - [en](https://longbridge.com/en/news/286126560.md) - [zh-HK](https://longbridge.com/zh-HK/news/286126560.md) --- # Maizen 的热门 YouTube 游戏角色 JJ 和 Mikey 将通过新的 Pocket.watch 特许经营协议扩展到电视系列、书籍和玩具（独家） Family-friendly YouTube gaming channel Maizen is expanding its popular JJ & Mikey animated characters into a full-blown franchise across original content and consumer products through a partnership with creator media company Pocket.watch. Under the pact, the Japan-based Maizen’s “JJ & Mikey” series will begin streaming across platforms including Tubi, The Roku Channel, and Ryan and Friends Plus this summer. Additionally, Pocket.watch has struck a deal with Scholastic for a series of JJ & Mikey children’s books, set to roll out at retail in early next year. And in Spring of 2027, new JJ & Mikey toys, including plushies and blind-box collectibles, will debut across major retailers through a licensing deal with Bonkers Toys. Maizen’s YouTube channel has quickly become one of the most influential destinations in digital family entertainment, having previously landed in the top rankings for gaming creator and channel in both the U.S. and globally. Maizen’s fan-favorite gaming duo JJ & Mikey are known for their imaginative, story-driven “Minecraft” adventures and evolving scripted gameplay entertainment. Aside from its “JJ & Mikey” deal with Maizen, pocket.watch’s list of 68 creator partners (spanning 1.5 billion subscribers that have generated over 1 trillion lifetime views) include Ryan’s World, Topper Guild, Tyler and Snowi, Lively Lewis, Toys and Colors and Mackenzie Turner. “We’re thrilled to partner with Maizen to scale JJ & Mikey into a global franchise that extends seamlessly across streaming and retail” pocket.watch senior vice president of marketing and franchise Amanda Klecker said. “Families will have the opportunity to follow storylines to new platforms and publishing, and continue narratives with their own imaginations through new toys.” “We’re excited to bring JJ & Mikey’s imaginative, game-driven adventures into the world of books, extending their reach to new readers,” Scholastic Trade Publishing editorial director Michael Petranek said. “This partnership with pocket.watch reflects our continued focus on meeting kids where their interests lie, and we look forward to translating these beloved digital characters into engaging, high-quality storytelling experiences that inspire a lifelong love of reading.” The Maizen team added in a statement: “What started as gameplay storytelling is evolving into a full-scale entertainment brand. We’re excited to partner with pocket.watch to deepen how fans experience these characters in their everyday lives.” ### 相关股票 - [SCHL.US](https://longbridge.com/zh-CN/quote/SCHL.US.md) - [ROKU.US](https://longbridge.com/zh-CN/quote/ROKU.US.md) ## 相关资讯与研究 - [YouTube TV 的关键 Roku 修复终于到来](https://longbridge.com/zh-CN/news/286446498.md) - [RokuQ1 营收与利润双超预期，全年业绩指引调高带动盘后股价上涨](https://longbridge.com/zh-CN/news/284854007.md) - [父辈读物日渐式微](https://longbridge.com/zh-CN/news/286795312.md) - [成人牙刷缩小版、玩具化严重，徕芬撕开儿童电动牙刷市场阴霾](https://longbridge.com/zh-CN/news/286673248.md) - [劳氏联手 MrBeast 推出暑期儿童工作坊，将网络人气变身门店体验](https://longbridge.com/zh-CN/news/286794452.md)