---
title: "耐克股票因中国市场困境和疲软的未来展望跌至 12 年来的最低点"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/286428353.md"
description: "耐克的股票已暴跌至约 42 美元，创下 12 年来的新低，今年下跌了 20 美元。该公司预计大中华区的销售将下降 20%，这是一个关键的增长市场。此外，由于成本上升、关税增加和定价能力下降，第三季度的净利润率已从去年的 7% 降至 4.6%"
datetime: "2026-05-14T13:51:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286428353.md)
  - [en](https://longbridge.com/en/news/286428353.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286428353.md)
---

# 耐克股票因中国市场困境和疲软的未来展望跌至 12 年来的最低点

Stock hits 12-year low: Nike shares have fallen to around $42, down roughly $20 per share this year, marking their weakest point since 2015. China sales slump: Management forecasts a 20% year-over-year sales decline in Greater China, a market once key to Nike's growth strategy. Margins under pressure: Q3 net income margin dropped to 4.6% from 7% last year, as rising costs, tariffs, and weaker pricing power hit profitability.

### 相关股票

- [NKE.US](https://longbridge.com/zh-CN/quote/NKE.US.md)
- [CHIQ.US](https://longbridge.com/zh-CN/quote/CHIQ.US.md)

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