---
title: "快餐业巨头在价格竞争中调整菜单"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/286662398.md"
description: "快餐巨头们正在重新调整他们的菜单，专注于核心产品、原料质量和价值优惠，以吸引顾客。麦当劳正在关键类别中扩展，试点新饮品，并在全球推出升级版汉堡，同时更新其价值菜单。2026 年 4 月，零售和餐饮服务销售额上升，显示出消费者在通货膨胀和更高燃料成本下的韧性"
datetime: "2026-05-17T05:47:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286662398.md)
  - [en](https://longbridge.com/en/news/286662398.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286662398.md)
---

# 快餐业巨头在价格竞争中调整菜单

Major menu shake-ups: Fast-food leaders are introducing sweeping menu updates, focusing on core items, ingredient quality, and value deals to attract customers. McDonald's bold strategy: The chain is expanding in key categories, piloting new drinks, and launching upgraded burgers globally while revamping its value menu. Spending stays steady: Retail and food service sales rose in April 2026, showing consumer resilience despite inflation and higher fuel costs.

### 相关股票

- [MCD.US](https://longbridge.com/zh-CN/quote/MCD.US.md)
- [PBJ.US](https://longbridge.com/zh-CN/quote/PBJ.US.md)
- [EATZ.US](https://longbridge.com/zh-CN/quote/EATZ.US.md)
- [FTXG.US](https://longbridge.com/zh-CN/quote/FTXG.US.md)

## 相关资讯与研究

- [全球门店超 7200 家的汉堡巨头，要来中国 “抢” 生意了？](https://longbridge.com/zh-CN/news/287071284.md)
- [汉堡王总裁称快餐行业是 “零和博弈”，而汉堡王正在胜出](https://longbridge.com/zh-CN/news/285590574.md)
- [家得宝称关税退款或有助于抵消燃料成本增加的影响](https://longbridge.com/zh-CN/news/286948237.md)
- [瑞幸真的卖酒了！15.9 元一杯，不能外卖](https://longbridge.com/zh-CN/news/286773846.md)
- [麦当劳重申扎根芝加哥，敲定足球场冠名权协议](https://longbridge.com/zh-CN/news/286242054.md)