---
title: "快餐业巨头在价格竞争中调整菜单"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/286662398.md"
description: "快餐巨头们正在重新调整他们的菜单，专注于核心产品、原料质量和价值优惠，以吸引顾客。麦当劳正在关键类别中扩展，试点新饮品，并在全球推出升级版汉堡，同时更新其价值菜单。2026 年 4 月，零售和餐饮服务销售额上升，显示出消费者在通货膨胀和更高燃料成本下的韧性"
datetime: "2026-05-17T05:47:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286662398.md)
  - [en](https://longbridge.com/en/news/286662398.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286662398.md)
---

# 快餐业巨头在价格竞争中调整菜单

Major menu shake-ups: Fast-food leaders are introducing sweeping menu updates, focusing on core items, ingredient quality, and value deals to attract customers. McDonald's bold strategy: The chain is expanding in key categories, piloting new drinks, and launching upgraded burgers globally while revamping its value menu. Spending stays steady: Retail and food service sales rose in April 2026, showing consumer resilience despite inflation and higher fuel costs.

### 相关股票

- [MCD.US](https://longbridge.com/zh-CN/quote/MCD.US.md)
- [PBJ.US](https://longbridge.com/zh-CN/quote/PBJ.US.md)
- [EATZ.US](https://longbridge.com/zh-CN/quote/EATZ.US.md)
- [FTXG.US](https://longbridge.com/zh-CN/quote/FTXG.US.md)

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