--- title: "由于需求强劲，印度成为雀巢 KitKat 的最大市场" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/286665249.md" description: "印度已成为雀巢 KitKat 的全球最大市场，超越了往年的排名，这得益于强劲的消费者需求、产品创新和增加的营销力度。雀巢印度董事长 Manish Tiwary 强调了该品牌市场份额的加速增长，KitKat 现在是雀巢产品组合中仅次于 Maggi 的第二大品牌。公司推出了新产品，并显著增加了广告投入，以增强消费者参与度，这为糖果业务带来了高双位数的增长" datetime: "2026-05-16T23:45:23.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286665249.md) - [en](https://longbridge.com/en/news/286665249.md) - [zh-HK](https://longbridge.com/zh-HK/news/286665249.md) --- # 由于需求强劲，印度成为雀巢 KitKat 的最大市场 India has emerged as the largest market globally for KitKat, the iconic chocolate-coated wafer bar of Swiss food and confectionery major Nestle, driven by strong consumer penetration, product innovation and aggressive marketing investments, according to the company. India, which had been the second-largest market for the brand over the last 2-3 years, has now become its biggest market globally, underscoring India's growing importance for the iconic chocolate wafer brand sold in over 85 countries. "India is now the largest market for KitKat globally, and the brand has accelerated its market share growth over the last few years," Nestle India Chairman and Managing Director Manish Tiwary said during a recent media interaction. KitKat has now become the second brand in Nestle's portfolio, after Maggi, to emerge as the largest market globally. A decade ago, India was at number 10 globally for KitKat. As part of Nestle India's confectionery portfolio, KitKat contributed to strong momentum in FY26, with the confectionery product group delivering high double-digit growth in both value and volume, backed by robust underlying transaction growth across its key brands, he added. According to reports, Japan, Brazil, and Europe are among the other leading markets for KitKat. Nestle India Director Confectionery and Cereals Jagatheesan Gopichandar said KitKat's performance was driven by "strong increase in core penetration and also entry into new consumer demand spaces" with innovations across mainstream and premium segments. "We entered into gifting with KitKat Celebreak and nibbling with KitKat pops. We accelerated the premium portfolio with the launch of KITKAT Delights range with variants including Salted Caramel and Hazelnut, alongside mainstream innovations such as KITKAT DUO and KitKat Lemon and Lime," he said. To further deepen consumer engagement, Nestle India has significantly increased advertising spends and rolled out partnerships and campaigns aimed at strengthening brand relevance. The company also said investments in its visicooler programme (commercial glass-door refrigerator designed to store and display) have helped accelerate growth across urban and rural markets while supporting the rollout of new product innovations. Nestle India, in its annual report for FY25, had said it had 3,950 million fingers of KitKat after doubling its market share and becoming the fastest-growing brand within the chocolate category in the country. While Maggi's business in India is also the largest market worldwide, where it sold 5+ billion serves. KitKat was created in the 1930s by the British confectionery company Rowntree's. It came under Nestle's fold after the Swiss multinational acquired Rowntree's in 1988. However, in the US, KitKat is manufactured under licence by the Hershey Company. ### 相关股票 - [NSRGY.US](https://longbridge.com/zh-CN/quote/NSRGY.US.md) - [PBJ.US](https://longbridge.com/zh-CN/quote/PBJ.US.md) - [FTXG.US](https://longbridge.com/zh-CN/quote/FTXG.US.md) - [HSY.US](https://longbridge.com/zh-CN/quote/HSY.US.md) - [NSRGF.US](https://longbridge.com/zh-CN/quote/NSRGF.US.md) ## 相关资讯与研究 - [雀巢求变：冰激凌业务被 “踢出群聊”，脆脆鲨游进了冰柜](https://longbridge.com/zh-CN/news/286988575.md) - [蓝瓶咖啡之后，雀巢还要卖了它](https://longbridge.com/zh-CN/news/283968753.md) - [阿麦斯冲刺 IPO，“中国软糖第一股” 要来了？](https://longbridge.com/zh-CN/news/286665571.md) - [瑞幸卖酒，难在把尝鲜变成习惯](https://longbridge.com/zh-CN/news/286790508.md) - [前瞻 2026 丨即饮咖啡，走到 “十字路口”？](https://longbridge.com/zh-CN/news/286888140.md)