--- title: "BRIEF: Baozun loss narrows as Gap China growth lifts revenue" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/287155000.md" description: "宝尊公司;周三宣布，第一季度收入同比增长 15.3%，达到 23.8 亿元人民币（3.5 亿美元），净亏损缩窄至 750 万元人民币，去年同期为 6308 万元人民币。非 GAAP 基础上，公司第一季度净利润为 140 万元人民币，扭转了 5700 万元的亏损。季度经营利润为 25 万元人民币，而去年同期为 8400 万元的经营亏损。非 GAAP 经营利润为 811 万元人民币，扭转了去年同期的 6691 万元亏损。" datetime: "2026-05-21T04:10:45.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/287155000.md) - [en](https://longbridge.com/en/news/287155000.md) - [zh-HK](https://longbridge.com/zh-HK/news/287155000.md) --- # BRIEF: Baozun loss narrows as Gap China growth lifts revenue Brand manager and e-commerce services provider **Baozun Inc.** (BZUN.US; 9991.HK) **announced** on Wednesday that its revenue rose 15.3% year-on-year to 2.38 billion yuan ($350 million) in the first quarter, as its net loss narrowed to 7.5 million yuan from 63.08 million yuan a year earlier. On a non-GAAP basis, the company posted a first-quarter net profit of 1.4 million yuan, reversing a 57.17 million yuan loss a year ago. The company’s operating profit for the quarter came in at 250,000 yuan, compared with an operating loss of 84 million yuan a year earlier. Its non-GAAP operating profit was 8.11 million yuan, reversing a loss of 66.91 million yuan in the prior-year period. The company said its revenue growth was mainly driven by its core e-commerce and brand management businesses. E-commerce revenue increased 10.4% year-on-year, driven by continued growth in product sales and service fee-based models. Revenue from its brand management business jumped 38.8% to 538 million yuan, mainly driven by sales growth for its GAP brand stores in China, which totaled 176 at the end of March. The company’s stock opened higher on Thursday in Hong Kong, closing at HK$6.74 by the midday break, up 0.15%. _By Lee Shih Ta_ _To subscribe to Bamboo Works weekly free newsletter, click_ _here_ ### 相关股票 - [09991.HK](https://longbridge.com/zh-CN/quote/09991.HK.md) - [BZUN.US](https://longbridge.com/zh-CN/quote/BZUN.US.md) - [XRT.US](https://longbridge.com/zh-CN/quote/XRT.US.md) - [RTH.US](https://longbridge.com/zh-CN/quote/RTH.US.md) - [IBUY.US](https://longbridge.com/zh-CN/quote/IBUY.US.md) - [ONLN.US](https://longbridge.com/zh-CN/quote/ONLN.US.md) - [EBIZ.US](https://longbridge.com/zh-CN/quote/EBIZ.US.md) ## 相关资讯与研究 - [唯品会 618 年中特卖节将开启，上线 48 小时限量爆款活动](https://longbridge.com/zh-CN/news/286993489.md) - [宝尊电商 Q1 强势开局，深挖电商业务重归增长背后的结构性机遇](https://longbridge.com/zh-CN/news/287181694.md) - [贝索斯专访：为亿万富翁辩护，反对过早监管 AI，特朗普” 比第一任期更成熟”](https://longbridge.com/zh-CN/news/287126924.md) - [塔吉特 Q1 业绩全面超预期，上调全年销售指引，华尔街反应积极](https://longbridge.com/zh-CN/news/287087231.md) - [Instacart 携手 Gemini 推出智能购物新体验：用对话即可加购](https://longbridge.com/zh-CN/news/286956348.md)