--- title: "亚马逊音乐对 Prime 会员增加广告，想要无广告体验需额外付费：详情请见此处" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/288372907.md" description: "亚马逊音乐在印度为 Prime 会员推出广告，并推出三层结构。新的付费层级 Amazon Music Unlimited（每月 99-119 印度卢比）提供无广告收听、离线下载和高质量音频。现有的 Prime 福利将变为支持广告的版本，且不提供离线访问，而新的免费层级将很快推出，功能有限。这一举措使亚马逊与 Spotify 等竞争对手保持一致，通过根据价格和功能区分服务层级" datetime: "2026-06-01T22:08:31.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/288372907.md) - [en](https://longbridge.com/en/news/288372907.md) - [zh-HK](https://longbridge.com/zh-HK/news/288372907.md) --- # 亚马逊音乐对 Prime 会员增加广告，想要无广告体验需额外付费：详情请见此处 Amazon is changing the music experience for Prime members in India. The company has announced that Amazon Music, so far offered as complimentary bundle with with Prime, will now feature advertisements, while users who want ad-free listening, offline downloads and premium audio quality will need to subscribe to a new paid tier called Amazon Music Unlimited. At the same time, Amazon has introduced a three-tier structure for its music streaming service. Alongside the new Music Unlimited subscription, Prime members will continue to get access to Amazon Music as part of their membership with ad-supported listening, while an upcoming Amazon Music Free tier will offer ad-supported access with limited features. The move brings Amazon Music closer to the model used by several rival streaming platforms that differentiate between free, ad-supported and premium listening experiences. ### What is Amazon Music Unlimited Amazon Music Unlimited is the company’s new premium music streaming service aimed at users seeking higher audio quality and additional listening features. The company said the service includes access to more than 100 million songs and podcasts, along with support for HD, Ultra HD and Spatial Audio formats, including Dolby Atmos. Amazon said these formats are designed to deliver a more immersive listening experience. Subscribers also get ad-free playback and the ability to download music for offline listening. ### What do Prime members get Prime members will continue to have access to Amazon Music as part of their Prime subscription at no extra cost. The service includes on-demand access to more than 100 million songs and podcasts. However, the Prime tier now includes advertisements and does not support offline downloads. ### What is Amazon Music Free Amazon has also announced a free tier called Amazon Music Free, which will launch in India soon. According to the company, the service will provide access to Amazon Music’s full catalogue but will be supported by advertisements and come with limited features compared to the paid plans. The launch will give users a way to access Amazon Music without paying for either Prime or Music Unlimited. **ALSO READ: Nvidia unveils RTX Spark superchip for AI-focused Windows PCs: Details** ### Pricing and free trials Amazon Music Unlimited is available at two price points: - Rs 99 per month for Prime members - Rs 119 per month for non-Prime users To attract new users, Amazon is offering free trials for both groups. Prime members can try Music Unlimited free for six months, after which the subscription will renew at Rs 99 per month. Non-Prime users can access a three-month free trial, followed by a monthly fee of Rs 119. Features: - Ad-free listening - HD, Ultra HD and Spatial Audio - Offline downloads - Full catalogue access **Amazon Music for Prime members** - Price: Included with Prime membership Features: - Full catalogue access - Ad-supported listening - No offline downloads **Amazon Music Free** - Price: Free Features: - Ad-supported listening - Limited features **Why is Amazon introducing more tiers?** The move brings Amazon Music closer to competitors that offer both free and premium listening options. Instead of a single experience for all users, Amazon is now offering different levels of access based on features, audio quality and price. For users who want the best audio quality and offline listening, Music Unlimited becomes the premium option. Prime members can continue using Amazon Music as part of their existing membership, while the upcoming free tier is aimed at users who want access to music without paying for a subscription. **ALSO READ: Meta eyes broader AI wearable push with new glasses; pendant in works too** **How does it compare with rivals** Amazon’s move mirrors the approach taken by several major music streaming platforms. Services such as Spotify and YouTube Music offer free, ad-supported listening while reserving features such as ad-free playback, offline downloads and higher-quality audio for paid subscribers. Apple Music, meanwhile, operates solely as a paid service without a free ad-supported tier. By introducing Music Unlimited and adding advertisements to the music experience included with Prime membership, Amazon appears to be aligning its music business more closely with the broader streaming industry model. ### 相关股票 - [SPOT.US](https://longbridge.com/zh-CN/quote/SPOT.US.md) - [AMZD.US](https://longbridge.com/zh-CN/quote/AMZD.US.md) - [AMZZ.US](https://longbridge.com/zh-CN/quote/AMZZ.US.md) - [AMZW.US](https://longbridge.com/zh-CN/quote/AMZW.US.md) - [AMZU.US](https://longbridge.com/zh-CN/quote/AMZU.US.md) - [AMZN.US](https://longbridge.com/zh-CN/quote/AMZN.US.md) - [NVDA.US](https://longbridge.com/zh-CN/quote/NVDA.US.md) - [META.US](https://longbridge.com/zh-CN/quote/META.US.md) - [AAPL.US](https://longbridge.com/zh-CN/quote/AAPL.US.md) - [NVD.DE](https://longbridge.com/zh-CN/quote/NVD.DE.md) ## 相关资讯与研究 - [Spotify all in AI，机会还是泡沫？](https://longbridge.com/zh-CN/news/288992172.md) - [东方证券：5 月出口延续强劲 期待出海链 Q2 业绩](https://longbridge.com/zh-CN/news/289553471.md) - [京东 618 海外开卖，Joybuy 打造欧洲年中购物节 “夏季黑五”](https://longbridge.com/zh-CN/news/289442914.md) - [康卡斯特广告携手 Affinity Solutions，为电视广告带来基于实际购买行为的精准投放](https://longbridge.com/zh-CN/news/289209230.md) - [Spotify all in AI，机会还是泡沫？](https://longbridge.com/zh-CN/news/288677409.md)