---
title: "星巴克公布两年来首次实现收入和盈利增长"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/288485575.md"
description: "星巴克报告称，自 2023 年以来首次实现了同比收入和盈利增长，这得益于美国客流量的增加和全球销售的提升。公司将这一转变归因于服务改进、菜单创新以及一项焕新的忠诚度计划，该计划实现了创纪录的活跃奖励会员数量。尽管面临来自 Dutch Bros 和麦当劳的竞争，星巴克仍专注于重建其高端咖啡市场的地位"
datetime: "2026-06-02T22:23:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/288485575.md)
  - [en](https://longbridge.com/en/news/288485575.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/288485575.md)
---

# 星巴克公布两年来首次实现收入和盈利增长

Growth returns: Starbucks saw revenue and earnings rise year-over-year for the first time since 2023, driven by stronger U.S. traffic and global sales gains. Strategy in action: Service improvements, menu innovation, and a revitalized loyalty program boosted engagement, with record active Rewards membership reported. Competitive landscape: Dutch Bros and McDonald’s remain strong rivals, but Starbucks’ operational focus is rebuilding its premium coffee market position.

### 相关股票

- [SBUX.US](https://longbridge.com/zh-CN/quote/SBUX.US.md)
- [MCD.US](https://longbridge.com/zh-CN/quote/MCD.US.md)
- [BROS.US](https://longbridge.com/zh-CN/quote/BROS.US.md)

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