---
title: "Xbox 正在探索 ‘截然不同’ 的游戏主机商业模式"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/289317209.md"
description: "微软正在重新评估其下一代 Project Helix 游戏主机计划，并在 RAMageddon 危机后探索 “截然不同” 的商业模式。Xbox 领导层旨在确保新硬件保持可负担和灵活，表明他们的主机战略发生了重大转变"
datetime: "2026-06-10T11:15:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289317209.md)
  - [en](https://longbridge.com/en/news/289317209.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289317209.md)
---

# Xbox 正在探索 ‘截然不同’ 的游戏主机商业模式

The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is re-evaluating plans for its next-generation Project Helix console and exploring "radically different" console business models in the meantime.

"We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it's flexible," said Ball in an interview with _The Game Business_ …

Read the full story at The Verge.

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