---
title: "Rivian Automotive 的首席执行官表示，RAD 车辆将进行重大硬件升级"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/289672715.md"
description: "Rivian 首席执行官宣布，其 RAD 车型将进行重大硬件升级，重点关注基础性能的提升，而不仅仅是外观的变化。这些受赛车运动和越野探险启发的冒险驱动模型，优先考虑兴奋感和能力，而非平衡的实用性。这一策略旨在吸引愿意支付溢价的爱好者，创造类似于宝马 M 系列或梅赛德斯 AMG 的光环效应"
datetime: "2026-06-13T19:23:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289672715.md)
  - [en](https://longbridge.com/en/news/289672715.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289672715.md)
---

# Rivian Automotive 的首席执行官表示，RAD 车辆将进行重大硬件升级

Hardware-first approach: RAD models will feature fundamental hardware improvements to boost performance, going beyond visual updates. Adventure-driven design: Inspired by motorsports and off-road exploration, RAD vehicles aim for excitement and capability over balanced utility. Market positioning shift: By targeting enthusiasts willing to pay more, Rivian seeks to create a halo effect similar to BMW M or Mercedes AMG.

### 相关股票

- [RIVN.US](https://longbridge.com/zh-CN/quote/RIVN.US.md)
- [RVNL.US](https://longbridge.com/zh-CN/quote/RVNL.US.md)

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