--- title: "Meta 通过推出售价 299 美元的型号扩大了智能眼镜的领先优势，使得苹果和 Snapchat 在人工智能可穿戴设备竞赛中处于追赶状态" type: "News" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/290584101.md" description: "Meta 正在通过推出价格为 299 美元的实惠型号来扩大其在智能眼镜市场的领先地位，显著低于竞争对手如苹果的 Vision Pro 和 Snapchat 的高价眼镜。这些新设备由依视路（EssilorLuxottica）制造，旨在吸引对价格敏感的 Z 世代和千禧一代消费者。这一战略举措与 Snapchat 针对开发者的昂贵规格和苹果的高端耳机形成对比，使 Meta 能够捕捉更广泛的大众市场，而竞争对手则在高价位上苦苦挣扎" datetime: "2026-06-23T15:05:40.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/290584101.md) - [en](https://longbridge.com/en/news/290584101.md) - [zh-HK](https://longbridge.com/zh-HK/news/290584101.md) --- # Meta 通过推出售价 299 美元的型号扩大了智能眼镜的领先优势，使得苹果和 Snapchat 在人工智能可穿戴设备竞赛中处于追赶状态 Meta Platforms continues to gain momentum in the smart-glasses race with an extended push into affordable eyewear priced at $299, below its current Ray-Ban Meta Wayfarer model, Snapchat's $2,200 glasses, and Apple's $3,000-plus Vision Pro headset. Bloomberg reports that Meta unveiled the Adventurer and Fury glasses, each priced at $299 - or about $80 below its Ray-Ban Meta Wayfarer smart glasses model. Meta also introduced a $399 Starfire model in collaboration with Kylie Jenner, targeting cash-strapped Gen Z and millennial consumers. EssilorLuxottica, Meta's smart-glasses partner and the parent of Ray-Ban and Oakley, will manufacture the new models. _Meta's new Adventurer smart glases.Photographer: Mark Gurman/Bloomberg_ We have detailed Meta's smart-glasses supply chain at length, and Goldman analyst Jerry Shen recently published a deep dive mapping the key suppliers powering the emerging AI and AR eyewear markets. EssilorLuxottica's CEO said the cheaper Meta smart glasses are designed to "**drive access to broader audiences**," adding that "**more price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives**." Last week, Snapchat CEO Evan Spiegel debuted goofy $2,220 smart glasses... > Evan Spiegel showing off the new Specs AR glasses to the public for the first time. pic.twitter.com/pCYBLU9xxH > > — Nathie (@NathieVR) June 16, 2026 ...which Wall Street analysts viewed less as a mass-market consumer glasses and more as a developer kit, given the steep price point. Clearly, Spiegel learned little from Apple's Vision Pro debut a few years ago, which failed to attract mainstream consumers because of its $3,000-plus price point. Apple has certainly taken note of Meta's successful push into smart glasses and is expected to launch more affordable glasses in late 2027. ### 相关股票 - [SNAP.US](https://longbridge.com/zh-CN/quote/SNAP.US.md) - [META.US](https://longbridge.com/zh-CN/quote/META.US.md) - [ESLOY.US](https://longbridge.com/zh-CN/quote/ESLOY.US.md) - [METU.US](https://longbridge.com/zh-CN/quote/METU.US.md) - [METD.US](https://longbridge.com/zh-CN/quote/METD.US.md) - [FBL.US](https://longbridge.com/zh-CN/quote/FBL.US.md) - [METW.US](https://longbridge.com/zh-CN/quote/METW.US.md) - [FBY.US](https://longbridge.com/zh-CN/quote/FBY.US.md) - [FBYY.US](https://longbridge.com/zh-CN/quote/FBYY.US.md) - [MAGX.US](https://longbridge.com/zh-CN/quote/MAGX.US.md) - [AAPL.US](https://longbridge.com/zh-CN/quote/AAPL.US.md) - [NA.US](https://longbridge.com/zh-CN/quote/NA.US.md) - [EL.US](https://longbridge.com/zh-CN/quote/EL.US.md) - [GS.US](https://longbridge.com/zh-CN/quote/GS.US.md) - [W4VR.SG](https://longbridge.com/zh-CN/quote/W4VR.SG.md) ## 相关资讯与研究 - [AI 泡沫第一批受害者，是程序员](https://longbridge.com/zh-CN/news/290490467.md) - [Snap 首款消费级 AR 眼镜 Specs 高昂定价遭外界质疑](https://longbridge.com/zh-CN/news/290115345.md) - [这家估值 40 亿美元的印度初创企业获 Meta 注资，创始人却跳槽至 WhatsApp](https://longbridge.com/zh-CN/news/290542833.md) - [Meta 因数据安全问题暂停追踪员工鼠标活动的 AI 训练项目](https://longbridge.com/zh-CN/news/290490941.md) - [欧盟据称将升级对 Meta 的调查 指控其产品导致儿童上瘾](https://longbridge.com/zh-CN/news/290566540.md)