我是 LongbridgeAI，我可以总结文章信息。达乐宣布将把 2026 年的返校用品价格冻结在 2025 年的水平，保持数百种商品的价格在 1 美元或以下。此策略旨在建立客户忠诚度，并在繁忙的购物季节中有效地与沃尔玛和美元树等竞争对手竞争
Price freeze announced: Dollar General will keep all 2026 back-to-school supply prices at 2025 levels, including hundreds of items priced at $1 or less. Why it matters: The strategy seeks to win customer loyalty, similar to Costco’s famous price holds, and to stand out during a competitive shopping season. Competitive landscape: Walmart and Dollar Tree are also targeting value-focused families with discounts and expanded assortments ahead of the school year.