伯恩利在仅仅六周后就终止了主要赞助商 Finotive 的合作，并将 Vertu 提升为球衣赞助商
我是 LongbridgeAI，我可以总结文章信息。伯恩利在新赛季冠军联赛开始前仅几个小时终止了与 Finotive 为期六周的赞助协议，并将 Vertu 提升为主要球衣赞助商。俱乐部表示，终止与 Finotive 的协议是出于保护自身利益的考虑，该协议曾出现在 JJ Watt 设计的球衣上。自 2022 年以来一直是长期合作伙伴的 Vertu 现在将成为球衣的主要赞助商。伯恩利计划与球迷沟通，关于已经购买的带有 Finotive 品牌的复制球衣
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Burnley have announced car seller Vertu as their main sponsor after terminating a recent deal with trading platform Finotive just hours before the start of the new Championship season.
Finotive was announced as Burnley’s front-of-shirt partner in early July but the club confirmed this morning that the deal had been scrapped after just six weeks for unspecified reasons.
“Burnley Football Club is disappointed to confirm that its agreement with Finotive has been terminated,” it said.
“We have acted decisively to protect the club’s interests, and those of our supporters, while ensuring preparations for the new season continue uninterrupted, both on and off the pitch.”
Finotive was established in 2021, is registered in Cyprus, has offices in Dubai and is run by English CEO Oliver Newland.
On seeing Burnley wear Finotive-branded shirts during a US tour last month, Newland wrote on social media: “This is just the beginning of an exciting new chapter for Finotive”.
Just two weeks ago the club launched a new away kit, designed by shareholder and former NFL star JJ Watt, featuring Fintove branding.
The association proved short-lived, however, and on Thursday Lancashire media were reporting that doubts had emerged about the sponsorship.
Burnley confirmed it was dead on Friday morning and swiftly announced that Vertu, a commercial partner of the club since 2022, would be promoted to main shirt sponsor.
It came just hours before the Championship season is due to kick off on Friday night. Burnley’s first game back in the second tier, following relegation last season, is on Sunday at home to West Ham United.
“Vertu has been a valued and trusted partner of the club, and this new relationship is a natural next step for two organisations that share a commitment to ambition, innovation and long-term success,” said Burnley chairman Alan Pace.
“From our very first conversations, it was clear there was a shared vision for what this new partnership could achieve, and we look forward to working even more closely together and creating exciting new opportunities for our supporters throughout the season.”
The club said it would be communicating with fans who had bought replica shirts with Finotive’s branding on the front.