Asda 在恢复的 ‘初期阶段’，随着这家杂货商重新实现增长
我是 LongbridgeAI，我可以总结文章信息。阿斯达（Asda）报告称，其在两年多以来首次实现销售增长，在截至八月中旬的七周内，同店食品销售增长了 0.7%。这标志着董事长艾伦·莱顿（Allan Leighton）重振战略的一个里程碑。尽管第二季度收入增长了 0.4%，达到 65 亿英镑，但公司面临来自阿尔迪（Aldi）和利德尔（Lidl）的激烈竞争、脆弱的消费者信心以及巨额债务。阿斯达计划通过与 Ocado 和 Amazon Ad Services 的即将合作进一步巩固其市场地位
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Asda has posted sales growth for the first time in more than two years, marking a “major milestone” in the turnaround led by Allan Leighton on his comeback at the grocer.
The discount supermarket saw like-for-like sales excluding fuel grow by 0.2 per cent in the seven weeks to mid-August. Like-for-like food sales jumped by 0.7 per cent.
Asda has faced significant market share losses in recent years as it contends with intense competition from German discounters Aldi and Lidl and struggles to boost sales volume.
In November 2024, the grocer called on Leighton to lead its turnaround as chairman. The former Royal Mail and Co-op boss had served as Asda’s chief executive during its 90s heyday and orchestrated its £6.7bn sale to Walmart.
Leighton described Asda’s return to growth as a “major milestone for Asda” following 18 months of “hard work to strengthen our proposition, improving price, availability and the overall shopping experience.
“While this progress is encouraging, we are still in the foothills of recovery. There’s still more work to do as we focus on building a stronger business for the long term.”
Asda also revealed its sales figures for the second quarter of 2026, which saw like-for-like sales fall by 2.3 per cent. Food sales dropped by 1.9 per cent. The grocer increased its total revenue by 0.4 per cent to £6.5bn in the second quarter. This growth has accelerated in recent weeks, gaining 2.1 per cent year on year.
The supermarket’s market share losses have steadied in recent months, with its share holding at 11.5 per cent, according to Worldpanel by Numerator.
Asda battles shaky consumer confidence
Aldi and Lidl have leapfrogged Asda rival Morrisons into the top five in recent months, sitting behind Asda on 10.8 and 8.8 per cent of the market respectively.
Michael Gleeson, Asda’s finance chief, said the grocer is contending with fragile consumer confidence as it battles to boost its market share.
He said: “A challenging geopolitical and economic backdrop continued to weigh on consumer confidence and household budgets during Q2.
“Despite these pressures, our continued investment in price and the overall customer proposition means we continue to make steady progress in our turnaround journey.”
Asda is set to kick off the pilot for its partnership with home delivery firm Ocado before the end of 2026. The group will also roll out a collaboration with Amazon Ad Services later this year, which it says will “deliver a more personalised online shopping experience for customers”.
Private equity firm TDR Capital bought Asda in 2021. The grocer has struggled with a hefty debt pile since its takeover, though its net debt fell from £4.1bn to £3.5bn in the year to December 2025. In the same period, Asda’s pre-tax loss widened by 65 per cent to £989m.