--- title: "作者帖子：客户的小手势可以产生重大的商业影响" description: "While the vast majority of companies remain hyper-focused on sales and revenue targets, the most successful ones have centered their business around building and maintaining authentic relationships wi" type: "news" locale: "zh-CN" url: "https://longbridge.com/zh-CN/news/46601652.md" published_at: "2021-09-27T13:46:46.000Z" --- # 作者帖子：客户的小手势可以产生重大的商业影响 > While the vast majority of companies remain hyper-focused on sales and revenue targets, the most successful ones have centered their business around building and maintaining authentic relationships with their customers. The most successful companies have centered their business around building and maintaining authentic relationships with their customers. getty Humans are highly social creatures, and our relationships with one another are vitally important. Not just in our personal lives, but in business as well. While the vast majority of companies remain hyper-focused on sales and revenue targets, the most successful ones have centered their business around building and maintaining authentic relationships with their customers. Like all relationships, it requires ongoing commitment, investment, and effort. And, as many are learning, sometimes the smallest gestures have the biggest impact. Think about the things you do for the people you love. You recognize and celebrate their birthdays and anniversaries. You check in periodically to see how they’re doing. You express how much you enjoy and appreciate them. You carve out time and make an effort to get together. Maybe you send unexpected notes or surprise them on occasion with a small gift. These are little things, not grand gestures. But they go a long way in showing you care. In doing so, they help strengthen the foundations of the relationship as well as the fulfillment both parties receive from it. And yet, we rarely do these things in business. Instead of small acts of thoughtfulness and appreciation, we send invoices, surveys, and contract renewals. We ask for likes and shares and endorsements. And we show how much we care about the \*next\* transaction, not the person, people, or relationships that make it possible.  In 1992, author Gary Chapman popularized the “Five Love Languages” for expressing heartfelt commitment to a mate. They include: 1. Acts of service 2. Gift giving 3. Physical touch 4. Quality time 5. Words of affirmation With the notable exception of physical touch (professional and romantic relationships aren’t completely synonymous, of course), I believe all of these “love languages” can be applied within a business context. Not in a formulaic or programmatic way. Just little, semi-spontaneous gestures that show you’re paying attention and that you care.  Maybe that means reaching out on your customer’s birthday or when they receive a promotion. Not via LinkedIn, because everyone does that, but with a phone call or handwritten note that will be far more memorable.  Maybe it’s a Home Depot gift card when your customer moves to a new city. Or a gift certificate for an ice cream celebration after their child’s team wins a big sporting event. I’m a Dallas Cowboys fan, and someone sent me a Cameo with a personalized message from Troy Aikman a while back. It was a small thing, but it made my day, gave me something fun to show my friends and family, and I’ll never forget it.  Even company schwag, when delivered unexpectedly and with the right message of appreciation, can delight customers and provide a lasting reminder of your brand. The right gesture depends on the individuals involved and the depth of their relationship, of course. But all employees – not just sales and marketing staff – should be encouraged to build better relationships with customers. And they should be empowered to do the little things at the moment of truth, whether it’s a special occasion or unique circumstance or opportunity to help. But not for every customer, and not all the time.  These gestures must be special and unexpected. They must be sincere and unselfish, without any expectation of something in return. If an act of kindness or appreciation is a thinly veiled nudge toward a contract renewal, the customer will see right through it.  Although it’s difficult to measure, these gestures can have a dramatic impact on your business when executed correctly. In reinforcing the foundations and fulfillment of the relationship you have with your customers, they foster goodwill, word-of-mouth promotion, additional followers and positive reviews, and repeat business.  After all, it’s the littlest things that often have the biggest impact.  *Jeff Pedowitz is the President and CEO of The Pedowitz Group and author of the new book,* F The Funnel: A New Way To Engage Customers & Grow Revenue*.* ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 全球人工智慧峯會呼籲打造安全可信強健 AI | 在新德裡舉行的全球人工智慧峯會閉幕，86 個國家及 2 個國際組織發布聯合宣言，呼籲發展安全、可信且強健的 AI。會議討論生成式 AI 的影響，強調節能 AI 系統的重要性，並提出自願性倡議以整合國際 AI 研究能力。宣言指出，AI 的益處 | [Link](https://longbridge.com/zh-CN/news/276518719.md) | | 郵輪運營商嘉年華公司計劃統一其雙重上市結構 | 嘉年華公司宣佈計劃統一其在紐約和倫敦的雙重上市，並將遷址至百慕大。英國上市的嘉年華公司將成為全資子公司，母公司將在紐約證券交易所以 “Carnival Corporation Ltd” 進行交易。該公司目前總部位於巴拿馬，報告了超過華爾街預 | [Link](https://longbridge.com/zh-CN/news/276491689.md) | | 美財政部讓步，擬修訂主權財富基金税收提案，此前遭私募業警告 | 美國財政部正就一項針對主權財富基金和公共養老基金徵税方式進行全面改革的提案作出讓步。相關提案此前由美國國税局提出，擬更新税法第 892 條，將這些基金持有的多數美國債務投資歸為商業活動，這將令其面臨被徵税的風險。此前，私募信貸和私募股權公司 | [Link](https://longbridge.com/zh-CN/news/276491732.md) | | 特朗普暗示違法徵收的關税不退了，美財長稱今年關税收入將 “基本保持不變” | 美國總統特朗普暗示不會退還被最高法院裁定違法的關税，預計 2026 年關税收入將保持不變。特朗普計劃簽署行政令，對全球商品加徵 10% 進口關税，取代被推翻的關税。財長貝森特表示，政府將利用替代法律權力維持關税收入，強調國家安全和財政收入不 | [Link](https://longbridge.com/zh-CN/news/276494362.md) | | 傳言成真？英偉達對 OpenAI 的 “1000 億美元投資” 最終 “打了三折” | 據報道，英偉達正接近敲定對 OpenAI 最高 300 億美元的股權投資，取代此前官宣的 1000 億美元合作框架。原有協議因條款分歧與內部疑慮未能落地，黃仁勳亦曾強調其不具約束力。此次新融資輪規模或超 1000 億美元，OpenAI 估值 | [Link](https://longbridge.com/zh-CN/news/276507066.md) | --- > **免责声明**：本文内容仅供参考，不构成任何投资建议。