---
title: "Netflix is exploring lower-priced, ad-supported plans after years of resisting"
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/59988479.md"
description: "Hastings has long been opposed to adding commercials or other promotions to the platform but said Tuesday that it \"makes a lot of sense."
datetime: "2022-04-19T22:30:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/59988479.md)
  - [en](https://longbridge.com/en/news/59988479.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/59988479.md)
---

> 支持的语言: [English](https://longbridge.com/en/news/59988479.md) | [繁體中文](https://longbridge.com/zh-HK/news/59988479.md)


# Netflix is exploring lower-priced, ad-supported plans after years of resisting

In this article

-   NFLX

In this photo illustration the Netflix logo in the App Store seen displayed on a smartphone screen.

Rafael Henrique | SOPA Images | LightRocket | Getty Images

After years of resisting advertisements on its streaming service, Netflix is now "quite open" to offering lower priced tiers with ads, co-CEO Reed Hastings said Tuesday.

Hastings has long been opposed to adding commercials or other promotions to the platform but said during the company's pre-recorded earnings conference call that it "makes a lot of sense" to offer customers a cheaper option.

"Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription," Hastings added. "But as much as I am a fan of that, I am a bigger fan of consumer choice and allowing consumers who would like to have a lower price and are advertising tolerant to get what they want makes a lot of sense."

_**This is a breaking news story. Please check back for updates.**_

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