---
title: "Not busy releasing to the public, but Apple has already assigned tasks to its own GPT: assisting in designing features, possibly serving as a customer service assistant."
type: "News"
locale: "zh-CN"
url: "https://longbridge.com/zh-CN/news/93419647.md"
description: "According to the media, Apple uses Apple GTP internally to help employees prototype future features, summarize text, and answer questions based on trained data. They are also exploring its use in more operational areas, such as assisting AppleCare customer service."
datetime: "2023-07-24T17:10:04.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/93419647.md)
  - [en](https://longbridge.com/en/news/93419647.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/93419647.md)
---

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# Not busy releasing to the public, but Apple has already assigned tasks to its own GPT: assisting in designing features, possibly serving as a customer service assistant.

Last week, Apple was reported to quietly catch up with OpenAI in the development of generative artificial intelligence (AI). Last year, Apple created the Ajax framework for developing large language models and has already internally developed a chat tool similar to ChatGPT called Apple GPT.

Although last week's news stated that Apple currently has no plans to release it to consumers, and executives have not yet determined how to release AI tools to consumers, recent reports indicate that Apple is already using AI tools for its own operational services.

According to some media reports, Apple is using Apple GPT internally to help employees "prototype future features, summarize text, and answer questions based on trained data."

Furthermore, in addition to consumer products and Apple GPT tools for internal use, Apple is also seeking to expand the use of generative AI into more operational areas, including using this technology to assist AppleCare customer service representatives in providing support to customers.

Last week, it was reported that multiple teams within Apple are working on projects related to generative AI. Although there are no specific plans yet, Apple's goal is to make a major announcement regarding AI next year.

However, based on previous statements from Apple's top executives, compared to other Silicon Valley giants such as Microsoft and Google, Apple may be more cautious in launching AI-related products.

Wallstreetcn previously mentioned that Apple CEO Tim Cook has repeatedly expressed optimism about AI technology but has shown restraint in its specific applications, being cautious about the negative impact of related technologies.

During Apple's Q1 earnings conference call in May of this year, Cook said that Apple sees the AI wave as very significant and will continue to incorporate AI into its products in a very thoughtful manner. At the same time, he told analysts that although the potential of AI is enormous, there are still many issues that need to be addressed.

Last month, Cook said that he personally uses ChatGPT and is excited about its "unique applications." He mentioned that these AI tools demonstrate "broad prospects" and that Apple is "closely watching" them.

However, Cook also warned that AI carries serious risks such as bias and misinformation. It is developing too rapidly and requires government regulation as well as responsibility and self-regulation from technology companies.

In fact, as early as May, there were reports that Apple restricted employees from using tools like ChatGPT due to concerns about inadvertently leaking confidential company information or having it collected by AI systems. Apple warned employees not to use GitHub's AI programming assistant, Copilot.

There are also reports that ChatGPT has been on Apple's restricted software list for "several months."

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