--- title: "European Auto Market | Italy June 2025: Sharp Decline, Chinese Brands Grow Against the Trend" type: "Topics" locale: "zh-CN" url: "https://longbridge.com/zh-CN/topics/31496961.md" description: "In June 2025, the Italian new car market experienced a significant year-on-year decline of 17.4%, showing a comprehensive contraction. Private consumption was notably sluggish, traditional fuel-powered models continued to lose ground, while plug-in hybrid vehicles showed strong growth. Amid the overall downturn, Chinese car brands demonstrated a robust upward trend, especially brands like BYD, MG, Omoda + Jetour, which rapidly expanded their market share, marking a new phase for Chinese manufacturing in the Italian market. 01 Overall performance of the Italian market and the evolution of the competitive landscape. In June, Italy's new car registrations totaled 132,191 units..." datetime: "2025-07-05T01:05:19.000Z" locales: - [en](https://longbridge.com/en/topics/31496961.md) - [zh-CN](https://longbridge.com/zh-CN/topics/31496961.md) - [zh-HK](https://longbridge.com/zh-HK/topics/31496961.md) author: "[芝能-烟烟](https://longbridge.com/zh-CN/profiles/11273666.md)" --- > 支持的语言: [English](https://longbridge.com/en/topics/31496961.md) | [繁體中文](https://longbridge.com/zh-HK/topics/31496961.md) # European Auto Market | Italy June 2025: Sharp Decline, Chinese Brands Grow Against the Trend ​​![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i32us71bxij20mo0v8n1h.jpg) In June 2025, Italy's new car market saw a significant year-on-year decline of 17.4%, showing a comprehensive contraction. Private consumption was notably sluggish, traditional fuel vehicles continued to lose ground, while plug-in hybrids showed strong growth. Amid the overall downturn, Chinese car brands demonstrated strong upward momentum, especially BYD, MG, Omoda+Jaecoo, which rapidly expanded their market share, marking a new phase for Chinese manufacturing in the Italian market. **01** **Overall Performance of the Italian Market** **and Competitive Landscape Evolution** In June, Italy's new car registrations totaled 132,191 units, down 17.4% year-on-year, marking another significant decline since the beginning of the year. This brought the total sales for the first half of 2025 to 854,690 units, a 3.6% decrease year-on-year and over 220,000 units fewer than the pre-pandemic level in 2019. Consumer behavior was polarized, with private car purchases plummeting by 29.5% year-on-year, dropping from 59.5% last year to 50.9% of the market share, indicating weak consumer confidence. This was partially offset by short-term and long-term leasing, with short-term leasing surging 36.6% year-on-year and long-term leasing growing 4%, together accounting for nearly 30% of the market share, reflecting businesses and leasing companies as the main drivers of sales. From a powertrain perspective, traditional fuel vehicles continued to decline. ◎ Gasoline vehicle sales dropped to 23.6% of the market in June, down 26.5% year-on-year; ◎ Diesel vehicles fell to 10%, plunging 35.8% year-on-year. ◎ LPG vehicles accounted for 9.6%, also down 21.5%. ◎ In contrast, hybrid vehicles remained the market mainstream, with a 43.6% share, though mild hybrids and full hybrids also declined by 8.1% and 4.7%, respectively. ◎ Plug-in hybrids were one of the few bright spots, with sales surging nearly 70% year-on-year, climbing to a 7.2% market share. ◎ However, battery electric vehicles (BEVs), once highly anticipated, saw a sharp 40.7% decline, selling only 7,953 units, with their market share dropping to 6%. This may be related to adjustments in incentive policies and implementation timing, though their cumulative share for the first half of the year remains higher than the same period last year. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i32us9aok2j20u00qtn47.jpg) In terms of brand competition ◎ Fiat remained the top seller, but June sales fell 34.8% year-on-year, with its market share dropping to 8.3%. Its reliance on a highly concentrated model lineup was evident, as its flagship model, the Panda, sold only 7,488 units in June, accounting for 68% of its sales. ◎ Volkswagen and Toyota remained stable in the top three, with sales of 9,619 and 10,064 units, respectively. ◎ Despite a 32.6% year-on-year decline, Dacia secured fourth place with its Duster and Sandero models, becoming the only brand with two models in the top three for June. ◎ Renault, BMW, Audi, and Peugeot saw fluctuating rankings amid fierce competition. ◎ Tesla plummeted 66%, selling only 1,697 units, falling out of the mainstream. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i32usathr4j20u00qpqap.jpg) From a model ranking perspective ◎ The Fiat Panda remained the top model, but its market share dropped from 10% at the beginning of the year to 5.7% in June. ◎ The Dacia Duster, with a 19.5% growth, returned to third place, becoming the brand's top seller. ◎ Models like the Renault Clio and Jeep Avenger saw double-digit declines. ◎ Standout performers included the Ford Puma (up 26.2% year-on-year), BMW X1 (up 28.1%), and Peugeot 208 (up 12.1%). ◎ The Chinese brand MG ZS ranked ninth with 2,522 units sold, down 5% year-on-year but remaining in the top ten, demonstrating its product appeal. **02** **Rapid Rise of Chinese Brands,** **Sales and Model Structure Analysis** Against the backdrop of Italy's overall market downturn, Chinese brands have shown counter-trend growth. ◎ BYD sold 1,911 units in June, up 1,284.8% year-on-year, with cumulative sales for the first half of 2025 reaching 9,512 units, a staggering 2,248.6% increase, marking its first entry into Italy's top 25 sales rankings. ◎ MG (Morris Garages) performed steadily, with June sales of 4,146 units, up 4% year-on-year. Its cumulative sales for the year exceeded 29,000 units, ranking 13th among mainstream brands. The MG ZS consistently ranked in the top ten models, making it the most benchmark Chinese model. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i32uscfjruj20tz0gqade.jpg) ◎ The newcomer Omoda+Jaecoo emerged as the dark horse. June sales reached 1,295 units, up 5,080% year-on-year, with cumulative sales for the year hitting 5,280 units, a 3,373.7% increase. This lineup, part of Chery's new overseas strategy, features designs tailored to European aesthetics and needs, showing strong market acceptance. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i32usduz8ej20u00gy76t.jpg) Chinese brands still focus on small SUVs and compact SUVs, aligning with Italian consumers' preferences for urban commuting and fuel efficiency. ◎ The MG ZS is a prime example, with its sales stability attributed to high cost-performance, straightforward configurations, and reliable after-sales service. ◎ BYD's product structure is not yet clear, but models like the Yuan PLUS and Dolphin are likely key contributors to its sales growth. Despite Tesla's sharp decline, the surge in plug-in hybrids has created policy space for Chinese brands. BYD and Chery are gradually introducing plug-in hybrid technology to the mainstream European market. If incentive policies continue to optimize, their growth potential should not be underestimated. **Summary** Italy's auto market underwent a deep adjustment in mid-2025, with traditional brands and technologies facing challenges and the new energy vehicle structure gradually reshaping. Against this backdrop, Chinese brands not only achieved rapid market share growth but also matured in product strength, technology adaptation, and localization. BYD and MG have established stable sales, while Omoda and Jaecoo have opened new avenues, indicating that Chinese automakers have moved from the "testing" phase to "systematic operations" in the European market.​​​​