---
title: "嗶哩嗶哩-W 與阿里、京東、拼多多等就雙 11 達成深度合作"
description: "《澎湃新聞》報道，今年雙 11 期間，嗶哩嗶哩-W 與阿里、京東 (09618."
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/100292138.md"
published_at: "2023-10-19T05:00:13.000Z"
---

# 嗶哩嗶哩-W 與阿里、京東、拼多多等就雙 11 達成深度合作

> 《澎湃新聞》報道，今年雙 11 期間，嗶哩嗶哩-W 與阿里、京東 (09618.

《澎湃新聞》報道，今年雙 11 期間，嗶哩嗶哩-W(09626.HK) 與阿里 (09988.HK)、京東 (09618.HK)、拼多多 (PDD.US) 等電商達成深度合作，B 站將在內部新增「雙 11」板塊，在保留原會員購板塊的同時，新增「天貓雙 11」板塊，直接展示相關商品，並支援點擊跳轉天貓頁面購買。雙 11 期間，B 站不僅與各家電商平台打通商品庫，也會與阿里、京東、拼多多有針對性地進行合作。阿里方面，除與天貓展開雙 11 整合行銷合作外，B 站將依託「星火計劃」與「U 選計劃」聯合阿里對品牌與商家進行平台級流量補貼；京東方面，雙 11 期間 B 站將上線數據生態共建項目「京紅計劃」，提升品牌與商家在 B 站的獲客與轉化效率；拼多多方面，將與 UP 主加強合作，與拼多多合作的 UP 主數量預計年按年增長將超過 100%。(su/a)

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> **免責聲明**：本文內容僅供參考，不構成任何投資建議。
