---
title: "蘋果中國銷量降 10％"
description: "Counterpoint 最新發布的中國第三季度智能手機銷量顯示，蘋果手機在中國市場第三季度的銷量同比下降 10％，市場份額降為 14.2%，排名第四，前三名分別為榮耀、vivi、OPPO，華為則以 12.9％的市場份額排名第六，銷量同比上漲 37％。Counterpoint 高級分析師 Ivan Lam 稱 “iPhone 銷量下滑的原因在於渠道提前降價，而官方後續的價格調整由於錯失時間窗口而未"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/100970618.md"
published_at: "2023-10-27T03:38:52.000Z"
---

# 蘋果中國銷量降 10％

> Counterpoint 最新發布的中國第三季度智能手機銷量顯示，蘋果手機在中國市場第三季度的銷量同比下降 10％，市場份額降為 14.2%，排名第四，前三名分別為榮耀、vivi、OPPO，華為則以 12.9％的市場份額排名第六，銷量同比上漲 37％。Counterpoint 高級分析師 Ivan Lam 稱 “iPhone 銷量下滑的原因在於渠道提前降價，而官方後續的價格調整由於錯失時間窗口而未能及時挽救銷售。此外，iPhone 15 系列在發佈初期由於供應受限，銷售表現不及 iPhone 14 系列。

Counterpoint 最新發布的中國第三季度智能手機銷量顯示，蘋果手機在中國市場第三季度的銷量同比下降 10％，市場份額降為 14.2%，排名第四，前三名分別為榮耀、vivi、OPPO，華為則以 12.9％的市場份額排名第六，銷量同比上漲 37％。Counterpoint 高級分析師 Ivan Lam 稱 “iPhone 銷量下滑的原因在於渠道提前降價，而官方後續的價格調整由於錯失時間窗口而未能及時挽救銷售。此外，iPhone 15 系列在發佈初期由於供應受限，銷售表現不及 iPhone 14 系列。（全天候科技）

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